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master's thesis
Krizno komuniciranje u zrakoplovnoj industriji
Primjer štrajka zaposlenika Croatia Airlines-a
2017. urn:nbn:hr:233:833971
Mucak, Doris
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Mucak, D. (2017). Krizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:833971

Mucak, Doris. "Krizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a." Master's thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:833971

Mucak, Doris. "Krizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a." Master's thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:833971

Mucak, D. (2017). 'Krizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a', Master's thesis, Edward Bernays University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:233:833971

Mucak D. Krizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:233:833971

D. Mucak, "Krizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:833971

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Metadata
TitleKrizno komuniciranje u zrakoplovnoj industriji : Primjer štrajka zaposlenika Croatia Airlines-a
AuthorDoris Mucak
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2017-03-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Zrakoplovna industrija pripada sektoru koji je najosjetljiviji na krize, gdje primjerice pad zrakoplova, otkazivanje letova uslijed štrajka zaposlenika te nezadovoljstvo kabinskog i letačkog osoblja, koje predstavlja visoki rizik u sigurnosti putničkog prijevoza, snažno pogađa javnost i u tim slučajevima zauzima najčešće negativan medijski prostor u medijima. Djelotvorna komunikacija na relaciji menadžment - zaposlenici smatra se ključnim za stvaranje odnosa povjerenja, s obzirom da poslovna kriza predstavlja njihov zajednički problem. Rad analizira medijski sadržaj tijekom štrajka zaposlenika Croatia Airlines-a u periodu od 22 dana (1. svibnja – 22. svibnja 2013.). Metodom analize sadržaja praćene su objave četiri dnevnih novina i koja tema je dominirala te kako je komunicirala Uprava Croatia Airlines-a prema raznim dionicima.
Abstract (english)
The airline industry is one of the sectors that are most vulnerable to crises where, for example, a plane crash, the cancellation of flights due to employee strike and dissatisfaction of the cabin and flight crew present a high risk for the safety of passenger transportation, strongly affect the public and in these cases take up a negative media space in the newspapers. Effective communication between the management level and the employees is considered to be the key to creating a relationship of trust, considering that a business crisis is their common problem. The paper analyzes media content during the strike of Croatia Airlines employees for a period of 22 days (1st May to 22nd May 2013). Content analysis method was used to follow the publications made by four daily newspapers, the dominant topic and how the Management of Croatia Airlines communicated with the various stakeholders.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:833971
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 20:20:02