Algebra Bernays University of Applied Sciences Repository

Master's thesis Access restricted to institution's students and staff

MOĆ NEVERBALNE KOMUNIKACIJE U PRODAJNOM PROCESU

Vujičić, Lorena

2025-05-05

Nonverbal communication plays a crucial role in the sales process as it influences the creation of trust and perception in customers. While verbal communication is important for conveying product information, nonverbal cues such as facial expressions…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: neverbalna komunikacija prodaja tjelesni jezik kontakt očima kulturne razlikerazlike Key words: nonverbal communication sales body language eye contact cultural differences

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Master's thesis Access restricted to institution's students and staff

MODELI KONVERGENCIJE I KOMUNIKACIJE TELEVIZIJE U 21. STOLJEĆU

Stojkovski, Rikardo

2025-10-24

This thesis explores the transformation of the television media in the digital era, with a focus on convergence and communication models of television broadcasters in the 21st century. The work is based on the premise that television is no longer a c…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: komunikacija konvergencija streaming servisi publika televizija Keywords: audience communication convergence streaming platforms television

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Master's thesis Access restricted to institution's students and staff

PROMJENE U STRATEŠKIM TRENDOVIMA U PODRUČJU E-TRGOVINE OD 2010. DO 2023. GODINE

Tomišić, Melani

2025-10-06

This paper examines changes in strategic trends in e-commerce from 2010 to 2023, with an emphasis on the influence of technology, consumer behavior, and the regulatory framework. Its aim is to show how mobile devices, digital payments, social network…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: e-trgovina društvene mreže potrošačko ponašanje održivost umjetna inteligencija poslovni model Key words: e-commerce social media consumer behavior sustainability artificial intelligence business models

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Master's thesis Access restricted to institution's students and staff

PRILIKE I MOGUĆNOSTI BRENDIRANJA ĐAKOVAČKOG LIPICANCA U HRVATSKOJ

Fakin, Nina

2025-05-05

This master thesis on the subject of the Opportunities and Possibilities for Branding the Đakovo Lipizzaner in Croatia focuses on the research and analysis of branding unique species, with a special emphasis on the Đakovo Lipizzaner, one of the symbo…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: Đakovački lipicanac brendiranje kulturni turizam Keywords: Đakovo Lipizzaner branding cultural tourism

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Master's thesis Access restricted to institution's students and staff

IZGRADNJA BRENDA MALOG PROIZVOĐAČA SLAVONSKOG VINA

Škoro, Matija

2025-05-05

This thesis analyzes the wine branding strategies of small and medium-sized wineries in Slavonia and the Croatian Danube as a means of positioning and successful inclusion in competitive markets. The strategies of small and medium-sized wineries cons…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: robna marka brendiranje vina vinarije vinski turizam Keywords: brand wine branding wineries wine tourism

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Master's thesis Access restricted to institution's students and staff

ŠIRENJE K-POP KULTURE MEĐU MLADIMA U HRVATSKOJ: KLJUČNI FAKTORI POPULARIZACIJE

Jularić, Nika

2025-05-05

This thesis explores the spread of Korean pop music, abbreviated as K-pop, among young people in Croatia, with a special emphasis on popularization factors and cultural influence. The paper covers everything from the history and origins of this cultu…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključn riječi: K-pop kultura mladi utjecaj popularizacija izazovi Keywords: K-pop culture young people influence popularization challenges

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Master's thesis Access restricted to institution's students and staff

OBLICI OGLAŠAVANJA PODCASTA U REPUBLICI HRVATSKOJ

Olujić, Dora

2025-03-07

We live in a world where digital media are increasingly taking over budgets originally allocated for advertising in traditional media. One of the newest forms of digital media are podcasts, which have been experiencing growth for years in terms of li…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: digitalizacija digitalni mediji oglašavanje podcast prihod Keywords: digitalization digital media advertising podcast revenue

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Master's thesis Access restricted to institution's students and staff

ULOGA HUMORA NA UČINKOVITO VODSTVO U ORGANIZACIJAMA

Vincek, Magdalena

2025-03-07

The foundation of effective leadership is not solely based on the formal authority granted by an individual's position within the organizational hierarchy, but rather on mutual trust, effective communication, and the motivation that a competent leade…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: humor motivacija vodstvo timska kohezija komunikacija Key words: humor motivation leadership team cohesion communication

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Master's thesis Access restricted to institution's students and staff

AN ANALYSIS OF INDIVIDUAL RESPONSES TO BUSINESS CHALLENGES

Križ, Leon

2025-03-10

In everyday professional life, there are many potential challenges that individuals will face and will be required to overcome. This graduation thesis explores the way individuals deal with these challenges of business through the lens of psychology,…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Key words: challenges in business resilience leadership career satisfaction Ključne riječi: izazovi u poslovanju otpornost liderstvo zadovoljstvo karijerom

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Master's thesis Access restricted to institution's students and staff

PRIMJENA STRATEŠKIH ODNOSA S JAVNOŠĆU NA VELEUČILIŠTIMA U REPUBLICI HRVATSKOJ

Biošić, Ivan

2025-03-07

Public relations and communication disciplines have evolved rapidly, aligning with global market and political shifts. The advancement of new technologies and the growth of digital communication continuously transform communication activities and str…

Algebra Bernays University of Applied Sciences

Algebra Bernays University of Applied Sciences Repository

Ključne riječi: strateški odnosi s javnošću veleučilišta stručni studiji javno mnijenje Keywords: Strategic Public Relations Universities of Applied Sciences Professional Studi-es Public Image

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Algebra Bernays University of Applied Sciences Repository

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