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master's thesis
Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj
2017. urn:nbn:hr:233:948181
Bošnjak, Dajana
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Bošnjak, D. (2017). Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:948181

Bošnjak, Dajana. "Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:948181

Bošnjak, Dajana. "Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:948181

Bošnjak, D. (2017). 'Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj', Master's thesis, Edward Bernays University of Applied Sciences, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:948181

Bošnjak D. Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2017 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:233:948181

D. Bošnjak, "Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:948181

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Metadata
TitleAnaliza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj
AuthorDajana Bošnjak
MentorVladimir Preselj (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2017-12-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Obrazovanje se smatra jednim od najvažnijih životnih aspekata u društvu. Upravo zbog toga sva relevantna literatura navodi da su obrazovne institucije dužne reprezentativno i kvalitetno koristiti se odnosima s javnošću. Uzimajući u obzir stanje u obrazovanju, visoke privatne škole, kako bi se svrstale u kvalitetne obrazovne ustanove te kako bi osigurale svoj položaj uz državna sveučilišta, uz kvalitetan rad svakako moraju na adekvatan način upravljati komunikacijom prema potencijalnim studentima. Pritom se trebaju voditi s odgovornošću koju imaju prema dionicima, s obzirom na to da svakodnevno utječu na njihov život, ali i oblikovanje budućnosti. Iz navedenih razloga u ovom je radu predstavljeno istraživanje, odnosno analiza upisnih kampanja u 2017. godini na internetskim stranicama privatnih visokih škola u Hrvatskoj. Istraživanje je provedeno na kampanjama 20 visokih privatnih škola. Iz rezultata dobivenih istraživanjem, može se zaključiti kako visoke privatne škole sve više prepoznaju važnost internetske stranice kao sredstva suvremenog komuniciranja i promoviranja prilikom provedbe vlastitih upisnih kampanja.
Abstract (english)
Education is considered to be one of the most important life aspects in society. That's why all of the relevant literature states that educating institutions are obliged to use the public relations in a representative and high quality manner. Taking the state of education into account, high private schools in order to be qualified as educational institutions and to secure their position along with universities, must in addition with quality work manage communication towards potentital students. They should therefore be guided by the responsibility they have towards stakeholders, given their daily impact on their lives, as well as the design of the future. For the reasons stated above, this work presents research, analysis of enrollment campaing in 2017 on the web pages of high private schools in Croatia. The research has been conducted among campaings of 20 private high schools. From the given research results, it can be concluded that high private schools increasingly recognize the importance of the web site as the main medium of modern communication and promotion when implementig their own enrollment campaings.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:948181
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-06 13:59:02