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undergraduate thesis
Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija
2016. urn:nbn:hr:233:198767
Ljubičić, Mirjana
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Ljubičić, M. (2016). Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić, Mirjana. "Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić, Mirjana. "Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić, M. (2016). 'Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 22 November 2023, https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić M. Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2016 [cited 2023 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:198767

M. Ljubičić, "Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:198767

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Metadata
TitleMarketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija
AuthorMirjana Ljubičić
MentorVladimir Preselj (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2016-10-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovaj rad se bavi marketingom i odnosima s javnošću u kulturi na primjeru Zagrebačke filharmonije. U radu će se izložiti osnovni teorijski pojmovi marketinga i odnosa s javnošću u kulturi. Nadalje, iznijet će se neki primjeri marketinških alata Zagrebačke filharmonije te prikazati koliko je potrebna i korisna uporaba marketinga u kulturnim ustanovama.
Abstract (english)
This paper deals with marketing and public relations in culture using the example of the Zagreb Philharmonic Orchestra. The paper will expose the basic theoretical concepts of marketing and public relations in culture. Furthermore, will fetch some examples of marketing tools of the Zagreb Philharmonic and show how necessary and beneficial use of marketing in cultural.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:198767
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-26 15:17:31