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undergraduate thesis
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Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija
Mirjana Ljubičić (2016)
The Edward Bernays College of Communication Management
Department of Public Relations
Metadata
TitleMarketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija
AuthorMirjana Ljubičić
Mentor(s)Vladimir Preselj (thesis advisor)
Abstract
Ovaj rad se bavi marketingom i odnosima s javnošću u kulturi na primjeru Zagrebačke filharmonije. U radu će se izložiti osnovni teorijski pojmovi marketinga i odnosa s javnošću u kulturi. Nadalje, iznijet će se neki primjeri marketinških alata Zagrebačke filharmonije te prikazati koliko je potrebna i korisna uporaba marketinga u kulturnim ustanovama.
KeywordsMarketing marketing strategy marketing non-profit organizations cultural marketing market research campaign public relations Zagreb Philharmonic Orchestra
GranterThe Edward Bernays College of Communication Management
Lower level organizational unitsDepartment of Public Relations
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Study programme typeprofessional
Study levelundergraduate
Study programmeCommunication management
Academic title abbreviationbacc. rel. publ.
Genreundergraduate thesis
Language Croatian
Defense date2016-10-26
Parallel abstract (English)
This paper deals with marketing and public relations in culture using the example of the Zagreb Philharmonic Orchestra. The paper will expose the basic theoretical concepts of marketing and public relations in culture. Furthermore, will fetch some examples of marketing tools of the Zagreb Philharmonic and show how necessary and beneficial use of marketing in cultural.
Parallel keywords (Croatian)marketing marketinška strategija marketing neprofitne organizacije kulturni marketing istraživanje tržišta kampanja odnosi s javnošću Zagrebačka filharmonija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:233:198767