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Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija
Mirjana Ljubičić (2016)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document...

Ljubičić, M. (2016). Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić, Mirjana. "Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić, Mirjana. "Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić, M. (2016). 'Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 18 June 2019, https://urn.nsk.hr/urn:nbn:hr:233:198767

Ljubičić M. Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2019 June 18] Available at: https://urn.nsk.hr/urn:nbn:hr:233:198767

M. Ljubičić, "Marketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:198767

Metadata
TitleMarketing i odnosi s javnošću u kulturi - Zagrebačka filharmonija
AuthorMirjana Ljubičić
MentorVladimir Preselj (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2016-10-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovaj rad se bavi marketingom i odnosima s javnošću u kulturi na primjeru Zagrebačke filharmonije. U radu će se izložiti osnovni teorijski pojmovi marketinga i odnosa s javnošću u kulturi. Nadalje, iznijet će se neki primjeri marketinških alata Zagrebačke filharmonije te prikazati koliko je potrebna i korisna uporaba marketinga u kulturnim ustanovama.
Abstract (english)
This paper deals with marketing and public relations in culture using the example of the Zagreb Philharmonic Orchestra. The paper will expose the basic theoretical concepts of marketing and public relations in culture. Furthermore, will fetch some examples of marketing tools of the Zagreb Philharmonic and show how necessary and beneficial use of marketing in cultural.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:198767
Study programmeTitle: Komunikacijski menadžment
Study programme type: stručni
Study level: preddiplomski
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-04-26 15:17:31