prikaz prve stranice dokumenta Socijalni, komunikološki i etički aspekti brenda
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undergraduate thesis
Socijalni, komunikološki i etički aspekti brenda
2017. urn:nbn:hr:233:736710
Popović, Iva
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Popović, I. (2017). Socijalni, komunikološki i etički aspekti brenda (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:736710

Popović, Iva. "Socijalni, komunikološki i etički aspekti brenda." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:736710

Popović, Iva. "Socijalni, komunikološki i etički aspekti brenda." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:736710

Popović, I. (2017). 'Socijalni, komunikološki i etički aspekti brenda', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 08 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:736710

Popović I. Socijalni, komunikološki i etički aspekti brenda [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2017 [cited 2024 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:233:736710

I. Popović, "Socijalni, komunikološki i etički aspekti brenda", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:736710

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Metadata
TitleSocijalni, komunikološki i etički aspekti brenda
AuthorIva Popović
MentorDorotea Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovaj rad bavi se brendovima i njihovim socijalnim, komunikološkim i etičkim aspektima. Započinje s definicijom tržišta i opisom na koji način tržište funkcionira i kako su se u njemu razvili brendovi. Dalje se bavi načinom na koji brendovi komuniciraju s potrošačima i načinima uvjeravanja i stvaranja slike društva koja pogoduje prodaji. Osim komunikološkog utjecaja, rad se bavi i etičkim utjecajem i načinom na koji se zbog razvoja brendova i marketinga krše osnovna ljudska prava proizvođača i radnika. Na kraju rada opisana su rješenja koja su se pojavila kao dio pobune zbog utjecaja brendova kao što su kulturna diverzija, etički brendovi i Fair Trade.
Abstract (english)
This paper deals with brands and their social, communicational and ethical aspects. It begins with the definition of the market and the description of how the market functions and how brands are developed in it. It further deals with how brands interact with consumers and how they persuade and create a picture of a company that favors sales. Apart from the communicational impact, the work also deals with the ethical impact and the way in which brand and brand marketing is violated by fundamental human rights of producers and workers. At the end of the paper, they described the solutions that appeared as part of the riot because of the influence of brands such as cultural diversion, ethical brands and Fair trade.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:736710
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-26 13:51:09