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undergraduate thesis
Etika i društvena odgovornost poslovanja
2016. urn:nbn:hr:233:417839
Glavan, Angela
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Glavan, A. (2016). Etika i društvena odgovornost poslovanja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:417839

Glavan, Angela. "Etika i društvena odgovornost poslovanja." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:417839

Glavan, Angela. "Etika i društvena odgovornost poslovanja." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:417839

Glavan, A. (2016). 'Etika i društvena odgovornost poslovanja', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 19 October 2020, https://urn.nsk.hr/urn:nbn:hr:233:417839

Glavan A. Etika i društvena odgovornost poslovanja [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2020 October 19] Available at: https://urn.nsk.hr/urn:nbn:hr:233:417839

A. Glavan, "Etika i društvena odgovornost poslovanja", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:417839

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Metadata
TitleEtika i društvena odgovornost poslovanja
AuthorAngela Glavan
MentorDorotea Milas (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2016-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovome radu se promatra značaj etike i društveno odgovornog poslovanja u odnosima s javnošću kod poduzeća. Pri tome se ispituju temeljne odrednice etike i značaj poslovne etike kroz teorijsku i praktičnu primjenu, zatim se ispituje značaj društveno odgovornog poslovanja i primjene etičkih kodeksa u poslovnom procesu kao i praktična primjena etike u odnosima s javnošću. Poseban naglasak se pri tome stavlja na promjene koje se događaju posljednjih godina pri percepciji odnosa s javnošću, pri čemu se napušta doktrina oblikovanja javnog mnijenja, a sve više zastupa doktrina očuvanja reputacije i ugleda u javnosti kao važnog segmenta uspješnosti poduzeća.
Abstract (english)
This thesis research the importance of ethics and corporate social responsibility in public relations of the company. In addition to examining the fundamental determinants of ethics and the importance of business ethics through theoretical and practical application, thesis examines the importance of corporate social responsibility and the application of codes of ethics in the business process as well as the practical application of ethics in public relations. Emphasis is thereby placed on the changes taking place in recent years in the perception of public relations, in which the doctrine of shaping public opinion is in decline while modern approach of preserving the reputation and the respect as an important segment of the company's success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:417839
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-26 12:41:02