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Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown
Sara Ursić (2017)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document

Ursić, S. (2017). Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:653431

Ursić, Sara. "Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:653431

Ursić, Sara. "Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:653431

Ursić, S. (2017). 'Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown', Master's thesis, The Edward Bernays College of Communication Management, accessed 18 January 2020, https://urn.nsk.hr/urn:nbn:hr:233:653431

Ursić S. Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2020 January 18] Available at: https://urn.nsk.hr/urn:nbn:hr:233:653431

S. Ursić, "Primjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:653431

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Metadata
TitlePrimjena integrirane marketinške komunikacije u kozmetičkoj industriji na primjeru Bobbi Brown
AuthorSara Ursić
MentorMarinko Jurčević (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2017-11-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Integriranom marketinškom komunikacijom brandovi danas uspijevaju lakše doći do traženih kupaca, komunicirati sa njima te ostvariti dvosmjernu komunikaciju. Kreiranje drugačijeg i novijeg branda je jedan od najvažnijih aspekata integrirane marketinške komunikacije. Brandovi danas pružaju mogućnost u definiranju slanja poruke, stvaranju reputacije, imidža te slike koja se pruža potrošačima putem komunikacijskih kanala. Jedan od brandova koji se ističe među ostalim brandovima po svojoj jednostavnosti, sofisticiranosti i iskrenosti jest upravo Bobbi Brown linija kozmetičkih proizvoda. Bobbi Brown je prisutna na društvenim mrežama što pokazuje činjenica da ima preko 1. 1,258,000 Facebook sljedbenika, 285,000 Twitter sljedbenika,2,4 milijuna Instagram sljedbenika te 31,000 Pinterest sljedbenika. Istinski instrument uspjeha branda jest obuhvaćanje širokog spektra životnog stila te dvosmjerna komunikacija sa potrošačima.
Abstract (english)
By using integrated marketing communication brands are managing easily to reach audience,communicate with them and interact with them. Creating diffrent and new brand is by far one of the most important aspects of an IMC strategy. Brands are giving today an opportunity in defining their message,reputation and image which is given to the consumers through communication channels. One of the brands that stands out among other brands for its simplicity, sophistication and sincerity is Bobbi Brown's line of cosmetic products. Bobbi Brown is present on social networks showing the fact that it has over 1,258,000 Facebook followers, 285,000 Twitter followers, 172,800 Instagram followers, and 31,000 Pinterest followers. The main instrument of success is a broad spectrum of lifestyles and two-way communication with consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:653431
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-02-08 17:12:08