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Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga
Gordana Čupić (2016)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document...

Čupić, G. (2016). Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:057809

Čupić, Gordana. "Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga." Master's thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:057809

Čupić, Gordana. "Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga." Master's thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:057809

Čupić, G. (2016). 'Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga', Master's thesis, The Edward Bernays College of Communication Management, accessed 25 March 2019, https://urn.nsk.hr/urn:nbn:hr:233:057809

Čupić G. Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2019 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:233:057809

G. Čupić, "Odnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:057809

Metadata
TitleOdnosi s javnošću: organizacija prometa u mirovanju – primjer Zagrebparkinga
AuthorGordana Čupić
MentorZdeslav Milas (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2016-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću kao multidisciplinarno područje svoj razvoj doživjeli su tijekom posljednjih pola stoljeća. Kroz povijest, njihov razvoj najčešće je prikazan kroz četiri Grunig-Huntova modela. Današnje suvremeno poslovanje ne može se zamisliti bez izgrađenih odnosa s javnošću. Ovaj rad analizira odnose s javnošću organizatora prometa u mirovanju Zagrebparkinga, podružnice Zagrebačkog holdinga d.o.o., modele i specifičnosti njegove komunikacije s okruženjem, dominantne teme te način njihova prikazivanja u medijima. Istraživanje je provedeno za period prvih šest mjeseci 2016. godine kada su praćene sve objave u tiskanim medijima i na internetskim portalima, kao i komunikacija na društvenim mrežama Zagrebparkinga. U istom periodu, radi usporedbe, također je analizirana i komunikacija na društvenim mrežama ljubljanskog organizatora prometa u mirovanju.
Abstract (english)
Public relations as a multidisciplinary field its development have experienced during the last half a century. Throughout history, their development is usually shown through Grunig's and Hunt's four models of public relations. Today's modern business can not be imagined without well built public relations. This paper deals with PR practices of Zagrebparking, a branch of the Zagreb Holding, company responsible for the organisation of stationary traffic in the city. The paper covers models and specificities of Zagrebparking's communication with the surroundings, but also dominant topics and way they are presented in the media. The research was conducted over first six months of 2016 and it included all the publications in the printed media, those published online, as well as all Zagrebparking's social media communication. To draw a parallel, also was analysed the social media communication by Ljubljana's parking management company over the same period of time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:057809
Study programmeTitle: Upravljanje odnosima s javnošću
Study programme type: stručni
Study level: specijalistički diplomski
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-02-08 15:04:23