Odnosi s javnošću kao multidisciplinarno područje svoj razvoj doživjeli su tijekom posljednjih pola stoljeća. Kroz povijest, njihov razvoj najčešće je prikazan kroz četiri Grunig-Huntova modela. Današnje suvremeno poslovanje ne može se zamisliti bez izgrađenih odnosa s javnošću. Ovaj rad analizira odnose s javnošću organizatora prometa u mirovanju Zagrebparkinga, podružnice Zagrebačkog holdinga d.o.o., modele i specifičnosti njegove komunikacije s okruženjem, dominantne teme te način njihova prikazivanja u medijima. Istraživanje je provedeno za period prvih šest mjeseci 2016. godine kada su praćene sve objave u tiskanim medijima i na internetskim portalima, kao i komunikacija na društvenim mrežama Zagrebparkinga. U istom periodu, radi usporedbe, također je analizirana i komunikacija na društvenim mrežama ljubljanskog organizatora prometa u mirovanju.

Public relations as a multidisciplinary field its development have experienced during the last half a century. Throughout history, their development is usually shown through Grunig's and Hunt's four models of public relations. Today's modern business can not be imagined without well built public relations. This paper deals with PR practices of Zagrebparking, a branch of the Zagreb Holding, company responsible for the organisation of stationary traffic in the city. The paper covers models and specificities of Zagrebparking's communication with the surroundings, but also dominant topics and way they are presented in the media. The research was conducted over first six months of 2016 and it included all the publications in the printed media, those published online, as well as all Zagrebparking's social media communication. To draw a parallel, also was analysed the social media communication by Ljubljana's parking management company over the same period of time.