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master's thesis
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Kampanja političkih stranaka i koalicija na službenim internetskim stranicama
Jasmina Popović (2017)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document

Popović, J. (2017). Kampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016. (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:416693

Popović, Jasmina. "Kampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016.." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:416693

Popović, Jasmina. "Kampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016.." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:416693

Popović, J. (2017). 'Kampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016.', Master's thesis, The Edward Bernays College of Communication Management, accessed 23 January 2020, https://urn.nsk.hr/urn:nbn:hr:233:416693

Popović J. Kampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016. [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2020 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:233:416693

J. Popović, "Kampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016.", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:416693

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Metadata
TitleKampanja političkih stranaka i koalicija na službenim internetskim stranicama : Parlamentarni izbori u RH 2016.
AuthorJasmina Popović
MentorVladimir Preselj (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2017-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Komunikacija je neizostavan segment u sferi političkog djelovanja, često i presudan, stoga je za svaku političku stranku od iznimnog značaja uspješno komunicirati sa svojim dionicima te se koristiti raspoloživim alatima i tehnikama odnosa s javnošću. Danas se značajan dio komunikacije u predizbornim kampanjama realizira i putem službenih internetskih stranica stranaka i koalicija koje se natječu za mandate, što je logično jer su one neizostavan kanal kojim politička stranka pravodobno informira, motivira te povezuje svoje ciljne javnosti. Cilj je ovog rada utvrditi u kojoj su mjeri i na koji način političke stranke i koalicije koristile službene internetske stranice za komunikaciju s biračkim tijelom te je stoga provedena analiza komunikacije političkih stranaka i koalicija putem službenih internetskih stranica tijekom kampanje koju su provele uoči izbora za deveti saziv Hrvatskog sabora. Analiza sadržaja pomoću analitičke matrice provedena je na sedamnaest internetskih stranica onih političkih stranaka koje su na parlamentarnim izborima 2016. osvojile zastupničko mjesto u Hrvatskom saboru i to od 16. kolovoza do 10. rujna 2016., kada je komunikacija bila najintenzivnija.
Abstract (english)
Communication is an indispensable segment in the sphere of political action, often crucial and therefore it is of paramount importance for every political party to successfuly communicate with its stakeholders and use the available tools and techniques of public relations. Today, a significant part of communication in pre-election campaigns is also realized through the official web pages of political parties and coalitions competing for mandates, which is logical because they are the inevitable channel used by a political party to timely inform, motivate and link its target public. The purpose of this paper is to determine the extent to which political parties and coalitions used their official websites for communication with the electorate, and a research on the communication of political parties and coalitions was carried out through official web pages during the campaigns conducted before the election for the ninth session of the Croatian Parliament. Through the use of an analytical matrix, analysis of the content was conducted on seventeen web pages of those political parties that have won parliamentary seats in the Croatian Parliament in 2016 parliamentary elections, from August 16 to September 10 2016, when the communication was the most intense.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:416693
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-01-11 14:08:17