prikaz prve stranice dokumenta Uloga osobnog brendiranja u Hrvatskoj
Access restricted to students and staff of home institution
master's thesis
Uloga osobnog brendiranja u Hrvatskoj
2022. urn:nbn:hr:233:467981
Kupi, Tamara
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Kupi, T. (2022). Uloga osobnog brendiranja u Hrvatskoj (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:467981

Kupi, Tamara. "Uloga osobnog brendiranja u Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:233:467981

Kupi, Tamara. "Uloga osobnog brendiranja u Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:233:467981

Kupi, T. (2022). 'Uloga osobnog brendiranja u Hrvatskoj', Master's thesis, Edward Bernays University of Applied Sciences, accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:467981

Kupi T. Uloga osobnog brendiranja u Hrvatskoj [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2022 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:233:467981

T. Kupi, "Uloga osobnog brendiranja u Hrvatskoj", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:233:467981

Please login to the repository to save this object to your list.
Metadata
TitleUloga osobnog brendiranja u Hrvatskoj
AuthorTamara Kupi
MentorIgor Vukasović (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2022-01-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovom radu istražit će se uloga osobnog brendiranja u Hrvatskoj. Kroz šest poglavlja definirat će se brend, najbolje primjere osobnih brendova u svijetu te analizirati rezultate istraživanja dobivena kroz dubinske intervjue. Cilj ovog rada je istražiti je li osobno brendiranje u Hrvatskoj zastupljeno u jednakoj mjeri kao i u inozemstvu. Osim toga može se pronaći i osobni osvrt na temelju literature, istraživanja i provedenih analiza.
Abstract (english)
In this paper we will explore the role of personal branding in Croatia. Through six chapters, we will define brand, best examples of personal brands in the world, and analyze the results of research we will get through depth interviews. The aim of this work is to investigate whether the personal branding in Croatia is represented equally as abroad. In addition, personal review can also be found on the basis of literature, research and analysis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:467981
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 18:26:18