Relations with media are of great importance in tourism sector nowadays. Katarina line, one of the most successful Croatian DMCs, invests significant resources, human and financial, in maintaining the brand's credibility, mostly through digital media, but also through printed ones, which are less and less present in modern times. With evolution of digitalization, access to the global market has been facilitated, which significantly contributes to this agency, which brings guests to the Adriatic. At the time of crisis in 2020, which particularly affected the tourism sector, the media are one of the most important factors for maintaining a presence and recognition in the market, which Katarina line gladly accepted. The crisis has caused an unprecedented level of unemployment on a global level, it also affected tourism workers, thus everyone is now getting used to the "new normal" and very uncertain 2020, but also 2021. Travel agencies, aware of minimal or almost no earnings, are trying to attract guests with tempting offers through the media. All of them are persistent in preserving the business in the future. The emergence of virtual tourism also hints at the future of tourism fairs, which will apparently be held virtually. The era of crisis with a significant decline in trade in this sector created an opportunity to improve various business segments such as marketing activities, public relations, market research and the design and development of applications and tools to help employees and customers. Media relations, especially with digital media, are the focus of Katarina line for the purpose of ensuring a presence in the global market.