prikaz prve stranice dokumenta Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije
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undergraduate thesis
Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije
2017. urn:nbn:hr:233:014624
Kišberi, Sarah Monika
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Kišberi, S. M. (2017). Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:014624

Kišberi, Sarah Monika. "Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:014624

Kišberi, Sarah Monika. "Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:233:014624

Kišberi, S. M. (2017). 'Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 06 June 2023, https://urn.nsk.hr/urn:nbn:hr:233:014624

Kišberi SM. Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2017 [cited 2023 June 06] Available at: https://urn.nsk.hr/urn:nbn:hr:233:014624

S. M. Kišberi, "Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:014624

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Metadata
TitleDruštvene mreže kao neizbježan alat komunikacije unutar glazbene industrije
AuthorSarah Monika Kišberi
MentorIvana Jeleč (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2017-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Konstantnim pojavljivanjem novih društvenih mreža, kao i pojavljivanje dodatnih platformi za komunikaciju, postalo je jasno da taj fenomen nije samo modni trend, već je sadašnjost i budućnost komunikacije. Već na samom početku razvoja društvenih mreža to je prepoznao veliki broj glazbenika. Snažna digitalna prisutnost danas je neophodna kako bi glazbenici postali uspješni. U ovom se radu opisuju društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije. U prošlosti se glazba promovirala putem ploča, radija, koncerata, dok se danas najviše promovira putem društvenih mreža poput YouTubea, Instagrama, Facebooka, Twittera i slično. Gotovo svaki glazbenik ima vlastiti kanal na YouTubeu i profil na ostalim društvenim mrežama. Upravo na taj način velik su uspjeh postigli glazbeni singleovi „Gangam Style“ i „Despacito“.
Abstract (english)
The constant emergence of new social networks, as well as different communication platforms, is a clear proof that this phenomenon is not just a fashion trend, but represents the present and the future of communication. Already at the very beginning of the development of social networks, a great number of musicians recognized its potential. Today, a strong digital presence is essential to make musicians successful. This paper describes social networks as an inevitable communication tool within the music industry. In the past, music was promoted through panels, radio, concerts, while today is being promoted most through social networks such as YouTube, Instagram, Facebook, Twitter and others social networks. Almost every musician has his own channel on YouTube and his profile on various social networks. In this way, songs such as “Gangnam Style” and “Despacito” achieved enormous success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:014624
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-11 11:30:48