prikaz prve stranice dokumenta Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda
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master's thesis
Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda
2020. urn:nbn:hr:233:598312
Šalić, Karla
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Šalić, K. (2020). Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:598312

Šalić, Karla. "Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:598312

Šalić, Karla. "Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:598312

Šalić, K. (2020). 'Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda', Master's thesis, Edward Bernays University of Applied Sciences, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:598312

Šalić K. Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:233:598312

K. Šalić, "Preferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:598312

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Metadata
TitlePreferencija potrošačkih preporuka u odnosu na tradicionalne i digitalne oglase pri kupnji luksuznih proizvoda
AuthorKarla Šalić
MentorIvan Pakozdi (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-10-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
S obzirom na količinu oglasa koji nas svakodnevno okružuju u raznim veličinama i oblicima, na kraju dana teško je nabrojiti deset oglasa koji su toga dana viđeni. To potvrđuje i Pete Barry (2008: 13) koji navodi da je prosječna osoba u prosječnom gradu na prosječan dan izložena zapanjujućem broju od 5000 oglasa. Činjenica da trenutačno visok broj oglasa svakim danom raste, industriji oglašavanja najveći je izazov. No broj oglasa nije izazov samo industriji oglašavanja nego i potrošačima. Sve češće potrošači traže preporuke osoba koje su proizvod koristile i koje će im iz prve ruke reći je li proizvod doista onakav kakvim ga oglas predstavlja. Prema tome, rad će se baviti upravo oglašavanjem i preporukama kao dvama velikim čimbenicima koji utječu na donošenje odluke o kupnji proizvoda koji nam nisu neophodni za život, a želimo ih imati. Provedena anketa pokazat će koji je od ova dva čimbenika češći razlog kupnje takvih proizvoda.
Abstract (english)
Considering a great number of ads that surrounds us every day in different sizes and shapes, it’s hard to summon up ten ads at the end of the day. This has been confirmed by Pete Barry (2008: 13) who states that „an average person is in average city on average day exposed to staggering 5000 ads.“ The fact that the current high number of ads is growing on daily basis, presents the biggest challenge to advertising industry. However, the number of ads is not only challenge to advertising industry but to consumers as well. More and more often consumers are looking to get some recommendation from other consumers who have already used the product and who might tell them firsthand if the product does really meet the characteristics represented in the ad. Therefore, thesis will be dealt with advertising and recommendation as two large factors that affect the purchase decision making and survey will show which of these two factors is more often the common reason for buying a product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:598312
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 11:21:37