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undergraduate thesis
Upravljanje događajima na primjeru studije slučaja
2020. urn:nbn:hr:233:912374
Šuštić, Martina
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Šuštić, M. (2020). Upravljanje događajima na primjeru studije slučaja (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:912374

Šuštić, Martina. "Upravljanje događajima na primjeru studije slučaja." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:912374

Šuštić, Martina. "Upravljanje događajima na primjeru studije slučaja." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:912374

Šuštić, M. (2020). 'Upravljanje događajima na primjeru studije slučaja', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 19 February 2025, https://urn.nsk.hr/urn:nbn:hr:233:912374

Šuštić M. Upravljanje događajima na primjeru studije slučaja [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2025 February 19] Available at: https://urn.nsk.hr/urn:nbn:hr:233:912374

M. Šuštić, "Upravljanje događajima na primjeru studije slučaja", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:912374

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Metadata
TitleUpravljanje događajima na primjeru studije slučaja
AuthorMartina Šuštić
MentorDorotea Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-10-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Svjedoci smo da event management postaje jedna od najbitnijih grana menadžmenta. Većina korporacija organizira vanjske suradnike s ciljem da taj događaj bude što posjećeniji i da svrha događaja bude ispunjena. Event management je oblik menadžmenta kojem je jako teško dati definiciju zahvaljujući dinamičnosti te grane konstantne promjene poslova koje spadaju od ovo polje. Event management je zadužen za organizaciju projekata kao što su razne konvencije, dobrotvorne manifestacije, sajmovi, svečane ceremonije, festivali, zabave, konferencije i slično. Organizator događaja je osoba koja povezuje sve kooperante uključene u organizaciju eventa. To je osoba koja razumije svrhu i ciljeve događaja te zna kako ispuniti očekivanja targetirane publike. Rad je napisan u pet cjelina u kojima je detaljno opisan proces kreiranja i upravljanja događajima. Najbitnije karakteristike koje jedan događaj mora pozorno pratiti kada se radi o organiziranju istog su: svrha, tema, mjesto, vrijeme, plan i koncept, odnosi s javnošću te marketing organiziranog događaja.
Abstract (english)
We are all witnessing that event management is becoming one of the most important branches of management. Most corporations organize external collaborators with the goal of making the event as popular as possible and to fulfill the purpose of the event. Event management is a form of management that is very difficult to define due to the dynamism of this branch of constant change of jobs that fall from this field. Event management is in charge of organizing projects such as various conventions, charity events, fairs, ceremonies, festivals, parties, conferences and the like. The event organizer is the person who connects all subcontractors involved in the organization of the event. It is a person who understands the purpose and goals of the event and knows how to meet the expectations of the target audience. The paper is written in five sections in which the process of creating and managing events is described in detail. The most important characteristics that an event must closely monitor when it comes to organizing it are: purpose, theme, place, time, plan and concept, public relations and marketing of the organized event.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:912374
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-30 18:55:38