We are all witnessing that event management is becoming one of the most important branches of management. Most corporations organize external collaborators with the goal of making the event as popular as possible and to fulfill the purpose of the event. Event management is a form of management that is very difficult to define due to the dynamism of this branch of constant change of jobs that fall from this field. Event management is in charge of organizing projects such as various conventions, charity events, fairs, ceremonies, festivals, parties, conferences and the like. The event organizer is the person who connects all subcontractors involved in the organization of the event. It is a person who understands the purpose and goals of the event and knows how to meet the expectations of the target audience. The paper is written in five sections in which the process of creating and managing events is described in detail. The most important characteristics that an event must closely monitor when it comes to organizing it are: purpose, theme, place, time, plan and concept, public relations and marketing of the organized event.