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undergraduate thesis
Brendiranje destinacija kroz filmsku industriju
2021. urn:nbn:hr:233:933815
Karanović, Marko
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Karanović, M. (2021). Brendiranje destinacija kroz filmsku industriju (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:933815

Karanović, Marko. "Brendiranje destinacija kroz filmsku industriju." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:933815

Karanović, Marko. "Brendiranje destinacija kroz filmsku industriju." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:933815

Karanović, M. (2021). 'Brendiranje destinacija kroz filmsku industriju', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:933815

Karanović M. Brendiranje destinacija kroz filmsku industriju [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:933815

M. Karanović, "Brendiranje destinacija kroz filmsku industriju", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:933815

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Metadata
TitleBrendiranje destinacija kroz filmsku industriju
AuthorMarko Karanović
MentorIvan Pakozdi (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2021-07-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Filmski turizam sve je popularniji na globalnom turističkom tržištu pri čemu mikro lokaliteti imaju značajnu ulogu u planiranju marketinških aktivnosti turističkih destinacija. Porastom međunarodnih putovanja i brzom industrijom zabave došlo je do rasta popularnosti filmskog turizma. U okviru ovog rada analizirat će se brendiranje destinacija kroz filmsku industriju. Gledanje filmova ima značajnu ulogu prilikom odabira turističke destinacije posebno kod mlađe populacije. Pojava određenog geografskog područja u filmu ili na televiziji može imati veliki utjecaj na broj posjetitelja pri čemu se stvara nova vrsta turizma na tom području čime se može generirati poticaj za lokalno gospodarstvo. Na osnovu provedene analize može se reći kako lokacije na kojima se snimaju filmovi postaju prepoznatljive i poželjne turističke destinacije. U radu su istaknuti svjetski primjeri koji dokazano privlače veliki broj posjetitelja. Hrvatska je također u posljednje vrijeme postala prepoznatljiva destinacija za snimanje filmova pri čemu se posebno izdvaja grad Dubrovnik.
Abstract (english)
Film tourism is becoming increasingly popular in the global tourism market, with micro-localities playing a significant role in planning the marketing activities of tourist destinations. The rise of international travel and the rapid entertainment industry has led to the great popularity of film tourism. Within this paper, destination branding through the film industry will be analyzed. Watching movies plays a significant role in choosing a tourist destination especially for the younger population. The appearance of a particular geographical area in film or on television can have a major impact on the number of visitors creating a new type of tourism in the area which can generate a boost for the local economy. Based on the conducted analysis, it can be said that the locations where the films are shot are becoming recognizable and desirable tourist destinations. The paper highlights world examples that have been proven to attract a large number of visitors. Croatia has also recently become a recognizable destination for filming, with the city of Dubrovnik standing out.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:933815
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-30 18:26:57