Film tourism is becoming increasingly popular in the global tourism market, with micro-localities playing a significant role in planning the marketing activities of tourist destinations. The rise of international travel and the rapid entertainment industry has led to the great popularity of film tourism. Within this paper, destination branding through the film industry will be analyzed. Watching movies plays a significant role in choosing a tourist destination especially for the younger population. The appearance of a particular geographical area in film or on television can have a major impact on the number of visitors creating a new type of tourism in the area which can generate a boost for the local economy. Based on the conducted analysis, it can be said that the locations where the films are shot are becoming recognizable and desirable tourist destinations. The paper highlights world examples that have been proven to attract a large number of visitors. Croatia has also recently become a recognizable destination for filming, with the city of Dubrovnik standing out.