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undergraduate thesis
Primjena OSJ-a u osobnoj prodaji
2020. urn:nbn:hr:233:641529
Mikac Adamović, Irena
Edward Bernays University of Applied Sciences
Department of Public Relations

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Mikac Adamović, I. (2020). Primjena OSJ-a u osobnoj prodaji (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:641529

Mikac Adamović, Irena. "Primjena OSJ-a u osobnoj prodaji." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:641529

Mikac Adamović, Irena. "Primjena OSJ-a u osobnoj prodaji." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:641529

Mikac Adamović, I. (2020). 'Primjena OSJ-a u osobnoj prodaji', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 14 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:641529

Mikac Adamović I. Primjena OSJ-a u osobnoj prodaji [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2024 December 14] Available at: https://urn.nsk.hr/urn:nbn:hr:233:641529

I. Mikac Adamović, "Primjena OSJ-a u osobnoj prodaji", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:641529

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Metadata
TitlePrimjena OSJ-a u osobnoj prodaji
AuthorIrena Mikac Adamović
MentorHelena Šimić (mentor)
MentorJelena Makovičić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-05-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Budući da dugi niz godina radim u osobnoj prodaji, a u međuvremenu sam se educirala u području odnosa s javnošću, u ovom radu želim pojasniti primjenu odnosa s javnošću u osobnoj prodaji. Osobe koje se bave osobnom prodajom razumijevanjem i primjenom odnosa s javnošću postižu bolje rezultate u poslu i pridonose boljem imidžu tvrtke. Osobe koje rade u osobnoj prodaji upravljaju odnosima s javnošću putem analiza, istraživanja, planiranja te oblikovanja poruke prema dionicima organizacije. U osobnoj prodaji koriste se tehnike odnosa s javnošću kada god je to moguće, a najčešće su to govorne tehnike. U osobnoj je prodaji neizostavna priprema poslovnih prezentacija, izlaganje na sastancima te govor pred potencijalnim klijentima. Kad nastupi krizna situacija, osobe u osobnoj prodaji koje vladaju upravljanjem komunikacijom u kriznoj situaciji mogu spriječiti veću štetu te pridonijeti njenom uspješnom završetku. Odnosi s javnošću bitni su za osobnu prodaju jer dobro pripremljena komunikacijska strategija tvrtke prema njenim dionicima uvelike pospješuje i osobnu prodaju.
Abstract (english)
Since I have been working in personal sales for many years and have in the meantime been educated in the field of public relations, I wish to clarify in this paper the application of public relations in personal sales. By understanding and applying public relations, persons who deal with personal sales achieves better results in the work and contribute to a better image of the company. Those who work in personal sales manage public relations through analyses, research, planning and shaping messages towards the company stakeholders. Public relations techniques, notably speech techniques, are often used wherever possible in personal sales. Business presentations, addressing meetings and speaking in front of potential clients are essential in personal sales. When a crisis arises, individuals in personal sales who manage communication in such situation can prevent more damage and contribute to its successful resolution. Public relation are important for personal sales because a well prepared communication strategy of the company towards their stakeholders can also greatly improve personal sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:641529
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-30 10:41:17