Since I have been working in personal sales for many years and have in the meantime been educated in the field of public relations, I wish to clarify in this paper the application of public relations in personal sales. By understanding and applying public relations, persons who deal with personal sales achieves better results in the work and contribute to a better image of the company. Those who work in personal sales manage public relations through analyses, research, planning and shaping messages towards the company stakeholders. Public relations techniques, notably speech techniques, are often used wherever possible in personal sales. Business presentations, addressing meetings and speaking in front of potential clients are essential in personal sales. When a crisis arises, individuals in personal sales who manage communication in such situation can prevent more damage and contribute to its successful resolution. Public relation are important for personal sales because a well prepared communication strategy of the company towards their stakeholders can also greatly improve personal sales.