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undergraduate thesis
Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb
2021. urn:nbn:hr:233:147457
Raguž, Andreja
Edward Bernays University of Applied Sciences
Department of Management and Marketing

Cite this document

Raguž, A. (2021). Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:147457

Raguž, Andreja. "Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:147457

Raguž, Andreja. "Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:147457

Raguž, A. (2021). 'Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:233:147457

Raguž A. Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:233:147457

A. Raguž, "Važnost branda u financijskoj industriji na primjeru Privredne banke Zagreb", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:147457

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Metadata
TitleVažnost branda u financijskoj industriji na primjeru Privredne banke Zagreb
AuthorAndreja Raguž
MentorIgor Vukasović (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Management and Marketing)
Zagreb
Defense date and country2021-02-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Apsolutna suvremenost tržišnih uvjeta i sve veća konkurencija kao dio globalnog i lokalnog okruženja, zahtijevaju od sudionika tržišta stvaranje lojalnosti i prisutnosti, samim time, stvaranje i lojalnih klijenata, odnosno konzumenta njihovih proizvoda i usluga. U globalnoj borbi za konzumentom usluga, odnosno klijentom, isključivi način osvajanja ciljnog tržišta je stvaranje vrijednosti zbog koje će konzumenti usluga koje se pružaju na danom tržištu, ponavljati konzumaciju proizvoda, odnosno usluga. Navedena vrijednost se može stvoriti ukoliko kompanija precizno i dosljedno provodi brendiranje svojih proizvoda, što joj u startu, samim time i na ciljnoj liniji, daje konkurentsku prednost. Najveće globalne kompanije su postale dominantne na svojim tržištima upravo zahvaljujući činjenici što su se na istom predstavile kao prepoznatljiv, atipičan brend. Kompanija, njezin proizvod ili usluga postaju brand onog trenutka u slobodnoj percepciji potrošača postanu prva asocijacija na ono što predstavljaju.
Abstract (english)
The absolute modernity of the market conditions and more broader competition as a part of the global enviroment, demand that the market participants create loyality and presence, which implies the making of loyal clients, that is, the consuments of offered products and services. In the global fight for service consumer, that is, client, the exclusive way of conquering the targeted market is the creation of values which will affect the service or product in the way that they will repeat the consumation of product or service. The mentioned value can be created when a certain company precisely and consistently implements branding of its product or services which gives it, from the start and in the same time in the finish line, an advantage. The biggest global companies became dominant in their markets because of the fact that they have introduced themselves as a recognizable, not tipical brand. A company, or its product or service, becomes a brand in the exact moment in which they inside a free consumer perception become the first association for what they represent.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:147457
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-11 03:18:51