The media exploitation of the fundus of the culinary heritage, the “culture of the table” and the general culture brought the human dignity into question. This work tries to give an answer to the ethical dilemma which is generated by partial media-interpretations of achievements of the humanity. The division into the cultural and the civilization accomplishments proves the necessity of the complementary relation of the civilization and the culture. The contemporary culinarian carriers are diversified, they represent a scope which covers all the way from diplomacy, heritage restaurants to fast food restaurants. The process of marginalization of the role of the family table is proportional to marginalization of the role of the family in society. The table-culture became seriously neglected and the general position towards a meal is put into a “product – consumer” relation. In spite of this, the vast majority of the media are not only accepting but encouraging such a relation. Even though, there are some culinary media presentations which are taking into account the traditional, cultural and civilization dimension of this important human activity, the consumeristic approach is still preponderant. Based on observations, experiments, extensive literature and a large number of personal conversations, and based on the personal experience of the author, this paper has the task to disclose the other side of the shining media stage, as well as to show the state of the society in order to create a basis for building an ethical framework.