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master's thesis
Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe
2019. urn:nbn:hr:233:470396
Žigulić, Patricia
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Žigulić, P. (2019). Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:470396

Žigulić, Patricia. "Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:470396

Žigulić, Patricia. "Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:470396

Žigulić, P. (2019). 'Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe', Master's thesis, Edward Bernays University of Applied Sciences, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:470396

Žigulić P. Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:233:470396

P. Žigulić, "Analiza krizne komunikacije u kriznoj situaciji Volkswagen grupe", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:470396

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Metadata
TitleAnaliza krizne komunikacije u kriznoj situaciji Volkswagen grupe
AuthorPatricia Žigulić
MentorMario Petrović (mentor)
MentorRenata Potočnik (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2019-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Krizno komuniciranje važan je segment svakog organizacijskog poslovanja. Kao događaj na koji se često ne može utjecati i koji može ugroziti poslovanje pa čak imati i ljudske žrtve, kriza je nešto na što se organizacija mora unaprijed pripremiti. Važno je znati kako reagirati u kojoj kriznoj situaciji, čemu uvelike pomaže dobro osmišljen i pripremljen plan za upravljanje krizom. Tijekom krize bitno je ciljanu javnost pravovremeno i redovito obavještavati o tome što se dogodilo, koji su razmjeri štete, koji su koraci u rješavanju problema te ishod krize i njezin utjecaj na organizacijsko poslovanje i njezine dionike. Ovaj diplomski rad istražuje kriznu komunikaciju, uzroke i vrste kriza, plan za upravljanje krizom te odnose s medijima u vrijeme krize na slučaju Volkswagen Grupe.
Abstract (english)
Crisis communication is an important segment of every organizational business. As an event which you can not always influence and that can endanger business and even have tragic ending, the crisis is something that the organization has to prepare on in advance. It is important to know how to react in which crisis situation, which is greatly assisted by a well designed and prepared crisis management plan. During the crisis, it is important to inform targeted public regurarly and in timely manner about what has happened, what scale of damage is it, which steps are taken to solve the problem and the outcome of the crisis and its impact on the organizational business and its stakeholders. This master degree thesis explores crisis communication, causes and types of crisis, crisis management plan and media relations in time of crisis in the Volkswagen Group case.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:470396
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-19 00:03:04