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Krizno komuniciranje u zrakoplovnoj industriji
Luka Negovetić (2016)
The Edward Bernays College of Communication Management
Department of Public Relations
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Negovetić, L. (2016). Krizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:780573

Negovetić, Luka. "Krizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013.." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:780573

Negovetić, Luka. "Krizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013.." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:780573

Negovetić, L. (2016). 'Krizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013.', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 22 April 2019, https://urn.nsk.hr/urn:nbn:hr:233:780573

Negovetić L. Krizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013. [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2019 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:780573

L. Negovetić, "Krizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013.", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:780573

Metadata
TitleKrizno komuniciranje u zrakoplovnoj industriji : Prisilno slijetanje zrakoplova Croatia Airlinesa u Švicarskoj 2013.
AuthorLuka Negovetić
MentorMaja Banovac Barić (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2016-11-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Sadašnje vrijeme je turbulentno, počevši od financijskih, naftnih te političkih kriza što potencijalno može poduzeća dovesti u kriznu situaciju, te poduzeća moraju izaći iz te krize na što bezbolniji način. Uz sve alate internog djelovanja u samoj krizi (otkazi, štednja, restrukturiranja, promjena strategije i ciljeva poslovanja), prema samoj javnosti može djelovati kriznim komuniciranjem. Kroz ovaj rad će se prikazati uloga tog komuniciranja u procesu upravljanja krizom kao bitnog faktora potrebnog za izlazak, odnosno svladavanje krize. Poseban naglasak bit će stavljen na krizno komuniciranje u zrakoplovnoj industriji, posebice kod prisilnog slijetanja zrakoplova Croatia Airlines u Zürichu u Švicarskoj u rujnu 2013. godine te kako se zrakoplovna kompanija snašla u sprječavanju daljnjeg širenja krize.
Abstract (english)
Present time is turbulent, starting with financial, gas and political crises that can potentially drive companies to crisis and due to that companies must find the way of getting out of crisis in most harmful way. With all tools of internal acting during the crisis (layoffs, savings, restructuring, changing of strategies and goals), company can act towards public through crisis communication. In this paper will be shown the role of crisis communication in process of crisis management as one of key factors for overcoming crisis.Primary accent will be given on crisis communication in aeronautical industry, especially during forced landing Croatia Airlines aeroplane in Zurich, Switzerland in September 2013 and how did the company managed in further crisis prevention. Furthermore, it will be shown how they communicated towards public and also how other companies communicate in crisis situations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:780573
Study programmeTitle: Komunikacijski menadžment
Study programme type: stručni
Study level: preddiplomski
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-01-05 13:11:02