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undergraduate thesis
Subliminalne poruke u crtanim filmovima
2018. urn:nbn:hr:233:995279
Tödtling, Klara
Edward Bernays University of Applied Sciences
Department of Communications and Media

Cite this document

Tödtling, K. (2018). Subliminalne poruke u crtanim filmovima (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:995279

Tödtling, Klara. "Subliminalne poruke u crtanim filmovima." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:995279

Tödtling, Klara. "Subliminalne poruke u crtanim filmovima." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:995279

Tödtling, K. (2018). 'Subliminalne poruke u crtanim filmovima', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:233:995279

Tödtling K. Subliminalne poruke u crtanim filmovima [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2018 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:233:995279

K. Tödtling, "Subliminalne poruke u crtanim filmovima", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:995279

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Metadata
TitleSubliminalne poruke u crtanim filmovima
AuthorKlara Tödtling
MentorLana Ciboci (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Communications and Media)
Zagreb
Defense date and country2018-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Većina djece predškolske dobi u slobodno vrijeme gleda televiziju i televizijske sadržaje, uglavnom bez roditeljskog nadzora. Istraživanja pokazuju da gledanje televizije može usporiti dječji kognitivni razvoj i razvoj vokabulara te shvaćanje i prihvaćanje okoline. S druge strane, dječji program prekida se oglasima, pa tako i onim subliminalnim, te se djecu pokušava pretvoriti u odane potrošače i kupce proizvoda. lako je zakonska regulativa jasno određena i zabranjuje izravno poticanje maloljetnika na kupnju i omalovažavanje na bilo kojoj razini, to nije uvijek tako. Tehnike kojima se mediji služe kako bi usmjerili ljudsku svijest u određenom pravcu zbog bolje prodajne strategije svakodnevno su prisutne. Tako su i subliminalne poruke u medijima prisutne dugi niz godina. Čak su i u crtanim filmovima zabilježene subliminalne poruke kojima se promovira seks, droga, alkohol te duhanski proizvodi.
Abstract (english)
Children spend a lot of their free time watching television and its content. Usually they watch it without parents supervision. Such consuming can have negative concequences and it can influence cognitive development and understanding thus evenacceptance of the environment. Children program is interupted by advertisments and subliminal advertising with reasons to turn kids into loyal customers. Although legislation is clearly defined and prohibits the direct incitement of minors to purchase and disrespect at any level, the provisions of the law are frequently violated in the media. Techniques used by the media to influence human consciousness in a particular direction for a better sales strategy are present every day. Subliminal messages in the media have been present for many years. Subliminal messages that promote sex, drugs, alcohol and tobacco products are recorded even in cartoons.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:995279
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 09:08:00