prikaz prve stranice dokumenta Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja
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undergraduate thesis
Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja
2019. urn:nbn:hr:233:671968
Primorac, Antonia
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Primorac, A. (2019). Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:671968

Primorac, Antonia. "Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:671968

Primorac, Antonia. "Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:671968

Primorac, A. (2019). 'Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 12 October 2024, https://urn.nsk.hr/urn:nbn:hr:233:671968

Primorac A. Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2024 October 12] Available at: https://urn.nsk.hr/urn:nbn:hr:233:671968

A. Primorac, "Guerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:671968

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Metadata
TitleGuerilla oglašavanje kao nekonvencionalna kreativna strategija oglašavanja
AuthorAntonia Primorac
MentorIvan Pakozdi (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2019-04-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Guerilla marketing je alternativna strategija oglašavanja koja, za razliku od tradicionalnih medija, koristi nekonvencionalne metode oglašavanja kako bi se približio svojoj ciljnoj javnosti i prodao određeni proizvod ili uslugu. Prednost gerilskog oglašavanja leži u niskim troškovima, a snaga u volji i velikoj kreativnosti gerilskih oglašivača. Guerilla oglašavanje svojim nekonvencionalnim metodama nastoji privući pozornost svoje publike tako da ju iznenadi, šokira, inspirira te naposljetku uključi da postane dio kampanje i ostavi na nju neizbrisiv dojam. U radu je cilj prikazati Guerilla oglašavanje kao poželjnu i uspješnu strategiju oglašavanja, kako malih i srednjih, tako i velikih poduzeća. Također, želi se istaknuti i zasićenost tradicionalnim medijima te dolazak nove generacije Interneta koja teži drugačijim oblicima komunikacije. Guerilla marketing to razumije jer prije svega nastoji dobro upoznati svoju javnost kako bi znao kako s njom komunicirati te se slobodno može reći da je Guerilla oglašavanje revolucionarni marketing novog doba.
Abstract (english)
Guerrilla marketing is an alternative advertising strategy that, unlike traditional media, uses unconventional advertising methods to bring it closer to its target audience and sell a particular product or service. The advantage of Guerrilla advertising lies at low cost, with the power in the will and great creativity of Guerrilla advertisers. Guerrilla advertising uses unconventional methods. He attracts the attention of his audience in the way that he's shocked, inspires and his audience ultimately becomes part of the campaign and give them an indelible impression. The goal of the paper is to show Guerrilla advertising as a desirable and successful advertising strategy, both for small and medium-sized companies as well as for large companies. It also wants to highlight the saturation of traditional media and the coming of a new generation of the Internet, which requires different forms of communication. Guerrilla marketing knows his audience and knows how to communicate with them. Guerrilla advertising is a revolutionary marketing of the new era.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:671968
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-11 18:57:33