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undergraduate thesis
Uloga društvenih mreža u modnoj industriji
2018. urn:nbn:hr:233:380653
Matić, Nika
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Matić, N. (2018). Uloga društvenih mreža u modnoj industriji (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:380653

Matić, Nika. "Uloga društvenih mreža u modnoj industriji." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:380653

Matić, Nika. "Uloga društvenih mreža u modnoj industriji." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:380653

Matić, N. (2018). 'Uloga društvenih mreža u modnoj industriji', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 16 January 2021, https://urn.nsk.hr/urn:nbn:hr:233:380653

Matić N. Uloga društvenih mreža u modnoj industriji [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2018 [cited 2021 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:233:380653

N. Matić, "Uloga društvenih mreža u modnoj industriji", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:380653

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Metadata
TitleUloga društvenih mreža u modnoj industriji
AuthorNika Matić
MentorMaja Samardžić Gašpar (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2018-10-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Za društvene mreže znamo da postoje već dugi niz godina, no danas su postale gotovo neizbježne. Zahvaljujući društvenim mrežama, razvijaju se nova prijateljstva ili održavaju ona stara, lakše se ostaje u kontaktu s drugim ljudima, saznaje se za nove stvari, dijele se slike ili dragocjeni trenuci s prijateljima. No, društvene mreže odavno su prestale biti samo platforma za privatno korištenje. Zadnjih nekoliko godina društvene mreže koriste se sve više kao alat za oglašavanje i sastavni su dio svake marketinške strategije. Ovim radom pobliže će se objasniti pojam društvenih mreža i njihova podjela te trend influencera i njihovo korištenje u modnoj industriji. Objasnit će se na koji su način društvene mreže promijenile način komunikacije u modnoj industriji te njihova sve značajnija uloga u modnoj industriji.
Abstract (english)
We all know that social media has been around for years now, but today it become almost impossible to avoid. Thanks to social media, new friendships are being developed easily, as well as keeping up with the old ones, its easier to stay in contact with other people, to find out about new things, share pictures of precious moments with friends. But, usage of social media today is not only for private use. The last few years, social media is increasingly used as an advertising channel and is an integral part of each marketing strategy. This paper will explain the concept of social media and its division, as well as influencer trends and their use in the fashion industry. It will explain how social media has changed communication in the fashion industry and also its increasingly important role.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:380653
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-17 14:27:19