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undergraduate thesis
Uloga i funkcija korporativne kulture
2018. urn:nbn:hr:233:360069
Pintar, Nika
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Pintar, N. (2018). Uloga i funkcija korporativne kulture (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:360069

Pintar, Nika. "Uloga i funkcija korporativne kulture." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:360069

Pintar, Nika. "Uloga i funkcija korporativne kulture." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:360069

Pintar, N. (2018). 'Uloga i funkcija korporativne kulture', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 16 April 2021, https://urn.nsk.hr/urn:nbn:hr:233:360069

Pintar N. Uloga i funkcija korporativne kulture [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2018 [cited 2021 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:233:360069

N. Pintar, "Uloga i funkcija korporativne kulture", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:360069

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Metadata
TitleUloga i funkcija korporativne kulture
AuthorNika Pintar
MentorDorotea Milas (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2018-10-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovom radu obradit će se pojam i definicija korporativne kulture, a potom će se proučiti njezin razvoj, njegovanje te različite teorije o njezinoj tipologiji. Zatim će se obraditi uloga i funkcija korporativne kulture u organizaciji na temelju njezinog utjecaja na motivaciju zaposlenika te razvoj interne i eksterne korporativne komunikacije. Velik naglasak bit će stavljen na utjecaj vođa u upravljanju korporativnom kulturom te kako oni djeluju na formiranje sveukupne komunikacije jednog poduzeća.
Abstract (english)
This paper will focus on defining the term corporate culture, as well as studying the methods of its development, conditioning and theories of its typologies. Furthermore, the role and function of corporate culture will be discussed based on its impact on employee motivation and corporate communication. The role of managers within a company will be highlighted in regards to building corporate culture, as well as their influence on managing corporate communications.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:360069
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-17 14:18:01