prikaz prve stranice dokumenta Komparativna analiza odnosa s javnošću u glazbenoj industriji
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master's thesis
Komparativna analiza odnosa s javnošću u glazbenoj industriji
2019. urn:nbn:hr:233:458337
Hamzić, Sven
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Hamzić, S. (2019). Komparativna analiza odnosa s javnošću u glazbenoj industriji (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:458337

Hamzić, Sven. "Komparativna analiza odnosa s javnošću u glazbenoj industriji." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:458337

Hamzić, Sven. "Komparativna analiza odnosa s javnošću u glazbenoj industriji." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:458337

Hamzić, S. (2019). 'Komparativna analiza odnosa s javnošću u glazbenoj industriji', Master's thesis, Edward Bernays University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:458337

Hamzić S. Komparativna analiza odnosa s javnošću u glazbenoj industriji [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:458337

S. Hamzić, "Komparativna analiza odnosa s javnošću u glazbenoj industriji", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:458337

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Metadata
TitleKomparativna analiza odnosa s javnošću u glazbenoj industriji
AuthorSven Hamzić
MentorIvona Čulo (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2019-12-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Glazbena industrija dio je brzorastuće industrije zabave koja u doba naprednih tehnologija sve više uzima maha. Internet i društvene mreže korisnicima su omogućili sve brže primanje informacija i različitih sadržaja te stalno iznova traže još sadržaja za konzumaciju. Glazba kao proizvod se danas konzumira više nego ikad, a u tome je znatno pomogao i glazbeni streaming koji omogućuje korisnicima pristup bilo kojoj pjesmi u samo nekoliko klikova. Osim toga, svatko može samostalno predstaviti svoju glazbu na internetu te samostalno pokušati pronaći svoju publiku, a time se broj glazbenika još više povećava. Sve to iziskuje što kvalitetniju promidžbu prema javnosti kako bi, u odnosu na druge, određeni glazbenik bio lakše primijećen. Današnja promocija glazbenih izvođača funkcionira u sklopu diskografskih kuća, uz pomoć osobnih promocijskih menadžera ili u međusobnoj kombinaciji jedne i druge strane. Cilj ovog rada je usporediti njihov rad i njihove ciljeve. Zbog malog tržišta njihovi poslovi se često miješaju, a zbog toga mogu nastati i potencijalni problemi za izvođače. Provedeno istraživanje dokazuje da postoji prostor za napredak ako će svi dionici glazbenog tržišta biti spremni na suradnju i međusobnu komunikaciju.
Abstract (english)
Music industry is one part of the fast – growing entertainment industry which is becoming increasingly important in the age of advanced technology. The Internet and social networks have made it possible for users to receive information and various content faster and are constantly looking for more content to consume. Music is being consumed more than ever, and music streaming has helped significantly, allowing users to access any song in just a few clicks. In addition, anyone can showcase their music online and try to find their audience on their own, and this increases the number of musicians. All this requires high quality publicity to make it easier for a particular musician to be noticed. Today's promotion of music artists works within record companies, with the help of personal promotional managers or in a combination of both sides. The aim of this paper is to compare their work and goals. Because Croatian market is small, their jobs are often mixed up, and that can make potential problems for artists. The research conducted proves that there is room for progress if all stakeholders in the music market are ready to cooperate and communicate with each other.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:458337
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 18:12:27