prikaz prve stranice dokumenta Osobni odnosi s javnošću
Access restricted to students and staff of home institution
master's thesis
Osobni odnosi s javnošću
Studija slučaja umjetnika Salvadora Dalija
2021. urn:nbn:hr:233:529008
Pašalić Strašek, Anđa
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Pašalić Strašek, A. (2021). Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:529008

Pašalić Strašek, Anđa. "Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:529008

Pašalić Strašek, Anđa. "Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:529008

Pašalić Strašek, A. (2021). 'Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija', Master's thesis, Edward Bernays University of Applied Sciences, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:529008

Pašalić Strašek A. Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:233:529008

A. Pašalić Strašek, "Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:529008

Please login to the repository to save this object to your list.
Metadata
TitleOsobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija
AuthorAnđa Pašalić Strašek
MentorIvona Čulo (mentor)
MentorMartina Pandžić Skoko (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2021-03-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Interes za osobne odnose s javnošću u posljednje vrijeme raste, osobito nakon pojave društvenih mreža koje su omogućile pojedincu instantnu prezentaciju publici diljem svijeta. Područje osobnog PR-a sve je bitnije i osobe često koriste instrumente odnosa s javnošću u planiranju osobnih odnosa s javnošću (Tomić, 2008: 293). Kroz povijest odnosa s javnošću prikazat će se transformacija odnosa s javnošću i dokazati da osobni odnosi s javnošću postoje oduvijek. Tema rada je detaljno prikazati strategiju kreiranja osobnog imidža i osobnih odnosa s javnošću u vrijeme prije pojave interneta i društvenih medija na primjeru španjolskog umjetnika Salvadora Dalija. Metodom studije slučaja detaljno će se prikazati proces izgradnje osobnih odnosa s javnošću Salvadora Dalija i opisat će se ključne aktivnosti i komunikacijski kanali koje je koristio. Cilj rada je provjeriti je li termin influencer postojao i prije pojave društvenih medija te potvrditi tezu da je Dali bio utjecajnik (influencer) i brend osoba.
Abstract (english)
The interest in personal public relations has been growing lately, especially after the appearance of social media which has enabled individuals to instantly present themselves to the public all around the world. The area of personal PR is becoming more important, therefore people have been using the public relations tools for establishing their personal public relations. Throughout the history of public relations, there will be depicted the transformation of them, as well as proving that they always have existed. The leading topic of this essay is to precisely demonstrate the strategy of creating a personal image including personal public relations as well as taking into consideration the period before the arrival of the Internet and social media on the example of a Spanish artist Salvador Dali. Using the case study, it will exhibit a detailed image showing the process of building personal public relations by Salvador Dali, in addition to describing the key activities and communication channels he used. The purpose of this essay is to examine whether the term influencer existed even before the emergence of social media and confirm the thesis that Dali was in fact an influencer and brand persona.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:529008
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-28 16:11:34