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undergraduate thesis
Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu
2019. urn:nbn:hr:233:744885
Tomek, Dalida
Edward Bernays University of Applied Sciences
Department of Tourism

Cite this document

Tomek, D. (2019). Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:744885

Tomek, Dalida. "Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:744885

Tomek, Dalida. "Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:744885

Tomek, D. (2019). 'Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:233:744885

Tomek D. Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:233:744885

D. Tomek, "Zdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:744885

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Metadata
TitleZdravstveni turizam - mogućnosti za razvoj turizma Specijalne bolnice za medicinsku rehabilitaciju Naftalan u Ivanić-Gradu
AuthorDalida Tomek
MentorRomana Lekić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Tourism)
Zagreb
Defense date and country2019-04-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Zdravstveni turizam u Hrvatskoj bilježi svoje početke još iz doba Rimskog carstva kada su korišteni topli mineralni izvori u svrhu liječenja, a samim time svrstava nas u zemlje s dugom poviješću zdravstvenog turizma. Zdravstveni turizam podrazumijeva lječilišni, medicinski i wellness turizam te je uvjetovan prisutnošću prirodnih ljekovitih čimbenika koji se koriste za poboljšanje i očuvanje zdravlja. Hrvatska, s obzirom na veliku količinu ljekovitih čimbenika kojima raspolaže, ima ogroman potencijal širenja ponude i razvoja zdravstvenog turizma na svjetskoj razini. Razvojem zdravstvenog turizma možemo doseći snažne zdravstvene, ekonomske i društvene učinke koji bi podigli postojeću ponudu na bolju konkurentsku poziciju te poboljšali kvalitetu trenutne ponude i produžili dosadašnju, uglavnom sezonsku ponudu, na cjelogodišnju. Specijalna bolnica za medicinsku rehabilitaciju Naftalan koristi mineralno ulje naftalan i slanu termalnu vodu u svrhu medicinskog liječenja kožnih bolesti, reumatskih bolesti i degenerativnih bolesti lokomotornog sustava. Korisnici usluga su uglavnom pacijenti upućeni putem HZZO-a, te se i prihod ostvaruje uglavnom putem javnog zdravstva. Razvojem ponude i kvalitete usluge te ulaganjem u turističku ponudu i promocijom iste, možemo konkurirati Azerbajdžanu, koji jedini osim Hrvatske ima izvor mineralnog ulja naftalana.
Abstract (english)
Health tourism in Croatia has had its beginnings since the Roman empire when mineral resources were used for treatment purposes, thus we are classified as a country with a long history of health tourism. Health tourism entails health, medical and wellness tourism, which is conditioned by the presence of natural healing factors used to improve and preserve health. With regard to the large number of healing factors available, Croatia has a huge potential for expanding supply and development of health tourism on a global scale. With the development of health tourism we can achieve strong health, economic and social effects that would raise the existing offer to a better competitive position and improve the quality of the current offer and prolong seasonal offer on the whole year. Special hospital for Medical Rehabilitation “Naftalan” uses mineral oil naphthalene and salty thermal water for the purpose of medical treatment of skin, rheumatic and degenerative diseases of the locomotor system. The beneficiaries of the service are mostly patients sent through the HZZO, while the income is mainly realized through public health care. By developing the offer and quality of services, thus investing in tourist offer and promoting it, we can compete with Azerbaijan, which is the only source of naphthalene mineral oil apart from Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:744885
Study programmeTitle: Tourism Destination Management and Marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 09:30:55