| Title | Comparative analysis of presence and activity of selected higher education institutions on social networks |
| Author | Domagoj Bunčić |
| Mentor(s) | Adrian Beljo (thesis advisor)
|
| Abstract | Diplomski rad Komparativna analiza prisutnosti i aktivnosti odabranih visokih škola i veleučilišta na društvenim mrežama bavit će se, kao što je i navedeno, s dvije odrednice uspjeha suvremene komunikacije – prisutnošću te aktivnošću na društvenim mrežama. Pri tome su odabrane četiri omiljene društvene mreže korisnika u Republici Hrvatskoj – Facebook, Twitter, YouTube i Instagram, koje privlače najveći broj korisnika i samim time imaju najveći utjecaj na populaciju koja se svakodnevno služi internetom i naravno, društvenim mrežama. Pored tradicionalnih medija poput radija, televizije, tiskanih i drugih, sve češće primat odnose suvremeni mediji poput internetskih portala i u današnje vrijeme društvenih mreža na kojih su korisnici i navedeni tradicionalni mediji. Sukladno tome, dostupnost društvenih mreža na računalima i pametnim telefonima omogućila je dostupnost informacija u svakom trenutku pri čemu korisnici sami određuju koju će organizaciju pratiti, odnosno podržati. Visoka učilišta ne predstavljaju iznimku po tom pitanju, osobito ona koja izvode programe za edukaciju po pitanju komunikacije na društvenim mrežama. Iz tog razloga odabrano je pet visokih učilišta koja izvode ovakve programe kako bi se utvrdilo koliko su sami prisutni i aktivni na društvenim mrežama. Također, provedeno je i istraživanje u kojem su učilišta analizirana po pitanju prisutnosti na najčešće korištenim mrežama u Republici Hrvatskoj te koliko su uspješna u njihovom korištenju s ciljem približavanja ciljnim javnostima. |
| Keywords | HEI student communication social networks two-way communication |
| Parallel title (English) | Comparative analysis of presence and activity of selected higher education institutions on social networks |
| Granter | The Edward Bernays College of Communication Management |
| Lower level organizational units | Department of Public Relations |
| Place | Zagreb |
| State | Croatia |
| Scientific field, discipline, subdiscipline | SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
|
| Study programme type | professional |
| Study level | specialist graduate |
| Study programme | Public Relations Management |
| Academic title abbreviation | struč. spec. rel. publ. |
| Genre | master's thesis |
| Language | Croatian |
| Defense date | 2017-12-21 |
| Parallel abstract (English) | The graduation thesis Comparative analysis of presence and activity of selected higher educational institutions on social networks will, as noted, deal with two success stories of contemporary communication – presence and activity on social networks. The four most popular social networks in the Republic of Croatia were selected – Facebook, Twitter, YouTube and Instagram, attracting the largest number of users and having the greatest impact on the population that uses, on a daily basis, the Internet and, of course, social networks. In addition to traditional media such as radio, television, print and others, increasing primacy is related to contemporary media such as Internet portals and today's social networks, which are also used by traditional media. Accordingly, the availability of social networks on computers and smart phones enables access to information at any time, whereby users themselves determine which organizations they will follow or support. Higher education institutions are no exception to this, especially those offering education programmes on communication on social media. For this reason, five higher education institutions that offer these programmes were chosen to determine how much they are present and active on social networks. Furthermore, research has been conducted in which HEIs have been analysed on their presence on the most commonly used networks in the Republic of Croatia and how successful they are in using them with the aim of bringing the target audience closer. |
| Parallel keywords (Croatian) | visoko učilište student komunikacija društvene mreže dvosmjerna komunikacija |
| Resource type | text |
| Access condition | Access restricted to students and staff of home institution |
| Terms of use |  |
| URN:NBN | https://urn.nsk.hr/urn:nbn:hr:233:943455 |
