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Comparative analysis of presence and activity of selected higher education institutions on social networks
Domagoj Bunčić (2017)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document

Bunčić, D. (2017). Comparative analysis of presence and activity of selected higher education institutions on social networks (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:943455

Bunčić, Domagoj. "Comparative analysis of presence and activity of selected higher education institutions on social networks." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:943455

Bunčić, Domagoj. "Comparative analysis of presence and activity of selected higher education institutions on social networks." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:943455

Bunčić, D. (2017). 'Comparative analysis of presence and activity of selected higher education institutions on social networks', Master's thesis, The Edward Bernays College of Communication Management, accessed 29 January 2020, https://urn.nsk.hr/urn:nbn:hr:233:943455

Bunčić D. Comparative analysis of presence and activity of selected higher education institutions on social networks [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2020 January 29] Available at: https://urn.nsk.hr/urn:nbn:hr:233:943455

D. Bunčić, "Comparative analysis of presence and activity of selected higher education institutions on social networks", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:943455

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Metadata
TitleComparative analysis of presence and activity of selected higher education institutions on social networks
Title (english)Comparative analysis of presence and activity of selected higher education institutions on social networks
AuthorDomagoj Bunčić
MentorAdrian Beljo (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2017-12-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Diplomski rad Komparativna analiza prisutnosti i aktivnosti odabranih visokih škola i veleučilišta na društvenim mrežama bavit će se, kao što je i navedeno, s dvije odrednice uspjeha suvremene komunikacije – prisutnošću te aktivnošću na društvenim mrežama. Pri tome su odabrane četiri omiljene društvene mreže korisnika u Republici Hrvatskoj – Facebook, Twitter, YouTube i Instagram, koje privlače najveći broj korisnika i samim time imaju najveći utjecaj na populaciju koja se svakodnevno služi internetom i naravno, društvenim mrežama. Pored tradicionalnih medija poput radija, televizije, tiskanih i drugih, sve češće primat odnose suvremeni mediji poput internetskih portala i u današnje vrijeme društvenih mreža na kojih su korisnici i navedeni tradicionalni mediji. Sukladno tome, dostupnost društvenih mreža na računalima i pametnim telefonima omogućila je dostupnost informacija u svakom trenutku pri čemu korisnici sami određuju koju će organizaciju pratiti, odnosno podržati. Visoka učilišta ne predstavljaju iznimku po tom pitanju, osobito ona koja izvode programe za edukaciju po pitanju komunikacije na društvenim mrežama. Iz tog razloga odabrano je pet visokih učilišta koja izvode ovakve programe kako bi se utvrdilo koliko su sami prisutni i aktivni na društvenim mrežama. Također, provedeno je i istraživanje u kojem su učilišta analizirana po pitanju prisutnosti na najčešće korištenim mrežama u Republici Hrvatskoj te koliko su uspješna u njihovom korištenju s ciljem približavanja ciljnim javnostima.
Abstract (english)
The graduation thesis Comparative analysis of presence and activity of selected higher educational institutions on social networks will, as noted, deal with two success stories of contemporary communication – presence and activity on social networks. The four most popular social networks in the Republic of Croatia were selected – Facebook, Twitter, YouTube and Instagram, attracting the largest number of users and having the greatest impact on the population that uses, on a daily basis, the Internet and, of course, social networks. In addition to traditional media such as radio, television, print and others, increasing primacy is related to contemporary media such as Internet portals and today's social networks, which are also used by traditional media. Accordingly, the availability of social networks on computers and smart phones enables access to information at any time, whereby users themselves determine which organizations they will follow or support. Higher education institutions are no exception to this, especially those offering education programmes on communication on social media. For this reason, five higher education institutions that offer these programmes were chosen to determine how much they are present and active on social networks. Furthermore, research has been conducted in which HEIs have been analysed on their presence on the most commonly used networks in the Republic of Croatia and how successful they are in using them with the aim of bringing the target audience closer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:943455
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-09-06 14:38:57