Društvene mreže postale su relevantan izvor informacija i predizbornih poruka kako za građane tako i za medije, budući da su brojni političari izjave prvo objavljivali na društvenim mrežama, a tek onda na drugim kanalima. Sve veći broj korisnika društvenih mreža ostavio je trag na političku komunikaciju. Može se reći kako je upotreba društvenih mreža u političkom marketingu već uvriježena, prvenstveno u izbornim kampanjama. Društvene mreže poput Facebooka postale su idealan kanal putem kojeg se mogu privući novi birači, zadržati oni stari te ih potaknuti na političku participaciju na mrežnim platformama u korist stranke. Ovim radom utvrdilo se kako su i koliko političke stranke: SDP, HDZ i MOST u promatranom periodu od 21. listopada do 8. studenog 2015. godine, komunicirale na službenim Facebook profilima, točnije, koja je od gore navedenih stranki imala najveći broj likeova, shareova i komentara. Kroz istraživanje se također utvrdilo koliko su političke stranke (SDP, HDZ i MOST) bile otvorene u komunikaciji prema svojim „obožavateljima“.

Social media has become the relevant source of information and preelection messages for citizens and the media considering the fact that a lot of politicians have posted their statements on social networks first and then later on other channels. The constantly growing number of users has left a mark on the political communication. We can say that the usage of social media in political marketing is common, especially during election campaigns .Social media such as Facebook has become an ideal way to attract new voters as well as keeping the old ones and encourage them to participate in the favour of the parties. This line of work was used to determinate the way of communication of the leading parties, HDZ, SDP and MOST, in the reporting period from 21 October to 8 November 2015, which of them had most likes, shares and comments. During this procedure, it was also possible to determinate in what range were the parties, HDZ, SDP and MOST open towards their fans.