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undergraduate thesis
Utjecaj novih medija na radio
2024. urn:nbn:hr:233:821076
Mihaljević, Jan
Edward Bernays University of Applied Sciences
Department of Communications and Media

Cite this document

Mihaljević, J. (2024). Utjecaj novih medija na radio (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:821076

Mihaljević, Jan. "Utjecaj novih medija na radio." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:233:821076

Mihaljević, Jan. "Utjecaj novih medija na radio." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:233:821076

Mihaljević, J. (2024). 'Utjecaj novih medija na radio', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:821076

Mihaljević J. Utjecaj novih medija na radio [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2024 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:233:821076

J. Mihaljević, "Utjecaj novih medija na radio", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:233:821076

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Metadata
TitleUtjecaj novih medija na radio
AuthorJan Mihaljević
MentorZdravko Kedžo (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Communications and Media)
Zagreb
Defense date and country2024-05-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Završni rad "Hoće li novi mediji potpuno potisnuti radio?" istražuje utjecaj digitalnih medija na tradicionalni radio. Analizira se dinamika promjena u medijskom pejzažu s naglaskom na evoluciju novih medija i njihovu potencijalnu konkurenciju prema radiju. Također, istražuje se kako radio reagira i prilagođava se novom digitalnom okruženju kroz hibridne pristupe, online prisutnost, inovativne tehnologije i očuvanje autentičnosti. Zaključci ukazuju na to da novi mediji potiču transformaciju radija, ali uz strategijsko prilagođavanje i inovacije, radio zadržava svoje mjesto i relevanciju u suvremenom medijskom krajoliku.
Abstract (english)
The final thesis "Will New Media Completely Supplant Radio?" explores the impact of digital media on traditional radio. It analyzes the dynamics of changes in the media landscape with a focus on the evolution of new media and their potential competition with radio. It also investigates how radio reacts and adapts to the new digital environment through hybrid approaches, online presence, innovative technologies, and preservation of authenticity. The conclusions indicate that new media stimulate the transformation of radio, but with strategic adjustments and innovations, radio maintains its place and relevance in the contemporary media landscape.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:821076
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 23:33:05