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undergraduate thesis
Poduzetnički potencijal tematskih ugostiteljskih objekata
2024. urn:nbn:hr:233:794420
Bašić, Ivan
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Bašić, I. (2024). Poduzetnički potencijal tematskih ugostiteljskih objekata (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:794420

Bašić, Ivan. "Poduzetnički potencijal tematskih ugostiteljskih objekata." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:233:794420

Bašić, Ivan. "Poduzetnički potencijal tematskih ugostiteljskih objekata." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:233:794420

Bašić, I. (2024). 'Poduzetnički potencijal tematskih ugostiteljskih objekata', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:794420

Bašić I. Poduzetnički potencijal tematskih ugostiteljskih objekata [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2024 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:794420

I. Bašić, "Poduzetnički potencijal tematskih ugostiteljskih objekata", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:233:794420

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Metadata
TitlePoduzetnički potencijal tematskih ugostiteljskih objekata
AuthorIvan Bašić
MentorOlivera Jurković Majić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2024-06-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Rad istražuje poduzetnički potencijal tematskih ugostiteljskih objekata, analizirajući njihove ključne karakteristike, tržišni potencijal, inovacije i utjecaj na lokalnu zajednicu. Tematski ugostiteljski objekti kombiniraju kreativnost, inovacije i kvalitetu usluge kako bi stvorili jedinstvena i nezaboravna iskustva za goste. Njihova sposobnost da se istaknu na tržištu i privuku specifične ciljne skupine pruža im značajan poduzetnički potencijal. Inovativne marketinške strategije, uključujući digitalni marketing i suradnju s influencerima, igraju ključnu ulogu u povećanju njihove vidljivosti i prepoznatljivosti. Fleksibilnost i prilagodljivost tržišnim trendovima dodatno povećavaju njihov uspjeh i održivost.
Abstract (english)
The paper investigates the entrepreneurial potential of themed catering establishments, analyzing their key characteristics, market potential, innovations and impact on the local community. Thematic hospitality facilities combine creativity, innovation and quality of service to create unique and unforgettable experiences for guests. Their ability to stand out on the market and attract specific target groups provides them with significant entrepreneurial potential. Innovative marketing strategies, including digital marketing and collaboration with influencers, play a key role in increasing their visibility and recognition. Flexibility and adaptability to market trends further increase their success and sustainability.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:794420
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 23:27:41