prikaz prve stranice dokumenta Strategija odnosa s javnošću Grada Samobora
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master's thesis
Strategija odnosa s javnošću Grada Samobora
2020. urn:nbn:hr:233:824896
Tončić, Vedrana
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Tončić, V. (2020). Strategija odnosa s javnošću Grada Samobora (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:824896

Tončić, Vedrana. "Strategija odnosa s javnošću Grada Samobora." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:824896

Tončić, Vedrana. "Strategija odnosa s javnošću Grada Samobora." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:824896

Tončić, V. (2020). 'Strategija odnosa s javnošću Grada Samobora', Master's thesis, Edward Bernays University of Applied Sciences, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:824896

Tončić V. Strategija odnosa s javnošću Grada Samobora [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:233:824896

V. Tončić, "Strategija odnosa s javnošću Grada Samobora", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:824896

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Metadata
TitleStrategija odnosa s javnošću Grada Samobora
AuthorVedrana Tončić
MentorFilip Dujmović (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Sustavna i planirana strateška komunikacija neizostavan je uvjet upravljanja procesima u sustavu lokalne i područne (regionalne) samouprave. U ovom radu, čija je svrha bila kreirati strategiju odnosa s javnošću Grada Samobora, prikazane su odrednice stvaranja takve strategije kao i organizacija i djelovanje tijela javne uprave koja bi trebala implementirati otvorenost, odgovornost i proaktivnost u komunikaciji i interakciji s članovima lokalne zajednice. Prikazana je i važnost odgoja u stvaranju demokratskog društva koje razumije svoje uloge, prava i odgovornosti u zajednici. Predstavljena je i gradska uprava Grada Samobora čiji komunikacijski napori zahtijevaju kreiranje strateškog dokumenta u području odnosa s javnošću. Rad je temeljen na pregledu relevantne literature dok je stvaranju strategije prethodila sadržajna analiza nekoliko statutarnih, strateških, razvojnih i strukturalnih programa, planova, dokumenata i izvješća koji su na snazi i koje Grad Samobor provodi.
Abstract (english)
Systematic and planned strategic communication is an indispensable requirement for managing processes in the local and regional municipal system. This paper, the purpose of which was to create a public relations strategy of the City of Samobor, presented the determinants of creating such a strategy as well as the organization and operation of public administration bodies that should implement openness, responsibility and proactiveness in communication and interaction with members of the local community. The importance of education in creating a democratic society that understands its roles, rights and responsibilities in the community is also outlined. The City Administration of the City of Samobor, whose communication efforts require the creation of a strategic document in the field of public relations, is presented as well. This paper is based on a review of relevant literature, while the creation of the strategy was preceded by a substantive analysis of several statutory, strategic, development and structural programmes, plans, documents and reports in force and implemented by the City of Samobor.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:824896
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 18:52:41