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master's thesis
Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“
2020. urn:nbn:hr:233:632318
Pavičić, Sanja
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Pavičić, S. (2020). Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“ (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:632318

Pavičić, Sanja. "Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:632318

Pavičić, Sanja. "Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:632318

Pavičić, S. (2020). 'Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“', Master's thesis, Edward Bernays University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:632318

Pavičić S. Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“ [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:632318

S. Pavičić, "Promicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:632318

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Metadata
TitlePromicanje sporta na primjeru manifestacije malonogometnog turnira „Kutija šibica“
AuthorSanja Pavičić
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Sport privlači građane i većina ljudi redovito sudjeluje u sportskim aktivnostima i tako pomaže u poticanju aktivnog građanstva i promicanju sporta. Kao referentnu sportsku manifestaciju u Gradu Zagrebu odabrala sam Malonogometni turnir „Kutija šibica“ koji ima skoro polastoljetnu tradiciju. Ova manifestacija dostiže određen publicitet u lokalnim medijima, na društvenim mrežama primjenjujući strategije i tehnike odnosa s javnošću i marketinga. Cilj ovog rada je komparativnom metodom opisati i usporediti primjenu tehnika odnosa s javnošću i marketinga u promociji sportske manifestacije Malonogometnog turnira „Kutija šibica“ te dati procjenu učinka promotivnih aktivnosti. Za konkretan način prikupljanja podataka koristila se metoda studija slučaja. Kao uzorak odabrana su četiri izvještajna perioda Malonogometnog turnira „Kutija šibica“, za 2016. 2017. 2018. i 2019. godinu, a izvori su službena izvješća malonogometnog turnira te doseg objava na društvenim mrežama Facebook i Instagram. Temeljem analize dolazi se do zaključka da je Malonogometni turnir „Kutija šibica“ kontinuirano jedna od najbolje organiziranih i medijski pokrivenih sportskih manifestacija u okviru Grada Zagreba, čija popularnost raste iz godine u godinu zahvaljujući uspješnim komunikacijskim strategijama.
Abstract (english)
Sport attracts citizens, most people regularly participate in sports activities and in which way it helps to make citizens more active and promotes sport. As a referent sport manifestation I have chosen a futsal tournament „Kutija šibica“ that has a tradition of almost half of a century. This event reaches a certain publicity in the local media, on social networks applying strategies and techniques of public relations and marketing. The aim of this paper is to use a comparative method to describe and compare the application of public relations and marketing techniques in the promotion of the sports event of the futsal tournament „Kutija šibica“ and to give the evaluation of the promotional activities. A case study method was used for a specific way of collecting dana. As a sample were used four reporting periods of the futsal tournament „Kutija šibica“ for the years: 2016., 2017., 2018. and 2019., and the sources are the official reports of the indoor soccer tournament and the range of posts on social networks Facebook and Instagram. Based on the analysis it is concluded that the futsal tournament „Kutija šibica“ is continuously one of the best organized and media-covered sports events within the City of Zagreb, whose popularity is growing from year to year thanks to successful communication strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:632318
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 18:01:04