prikaz prve stranice dokumenta Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda
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master's thesis
Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda
2020. urn:nbn:hr:233:185640
Sopek, Renata
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Sopek, R. (2020). Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:185640

Sopek, Renata. "Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:185640

Sopek, Renata. "Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:185640

Sopek, R. (2020). 'Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda', Master's thesis, Edward Bernays University of Applied Sciences, accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:185640

Sopek R. Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:233:185640

R. Sopek, "Tematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:185640

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Metadata
TitleTematski obiteljski hotel Dubrovniku u funkciji razvoja destinacijskog brenda
Title (english)A Themed Family Hotel in Dubrovnik in Function of Destination Brand Development
AuthorRenata Sopek
MentorRomana Lekić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-04-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Obiteljski hoteli prepoznati su kao značajan aspekt turizma u svijetu, pa se i u Hrvatskoj razvija program kojemu je cilj unaprijediti malo obiteljsko hotelijerstvo. Tematski obiteljski hoteli mogu uvelike doprinijeti razvoju brenda destinacije, što postaje sve značajniji aspekt na turističkom tržištu u smislu ostvarivanja konkurentske prednosti. Stvaranje prepoznatljivog imidža destinacije te mogućnost pružanja uvida u ekonomiju doživljaja na destinaciji značajan su aspekt suvremenih turističkih poslovnih strategija. Važnost sklada poslovanja i ekonomije doživljaja u razvoju snage brenda te doprinos kvalitetne edukacije i motiviranosti zaposlenika, kao i vizualni dojam koji hotel ostavlja, elementi su koji se istražuju u ovom radu kroz analizu odgovora turističke struke i statističkih podataka. Posebna pozornost u radu posvećena je Dubrovniku kao turističkoj destinaciji u kojoj tematski obiteljski hoteli imaju veliki potencijal u dodatnom razvoju destinacijskog brenda.
Abstract (english)
Family hotels are recognized as a significant aspect of tourism worldwide. In Croatia, a similar program is being developed that aims at improving family owned hotel businesses. Themed family hotels can contribute a lot to the development of a destination brand, which is becoming more and more significant aspect of the tourism market in terms of gaining a competitive advantage. Creating a recognizable image of the destination and opportunity to offer an insight into experience of the destination are significant aspects of modern touristic business strategies. The importance of business organization and experience economy in brand development, the contribution of good education and employee motivation, as well as the visual sensation of a hotel, are all the elements explored in this paper through the analysis of responses of tourism industry and statistic data. Specific attention is given to Dubrovnik as a tourist destination where themed family hotels have great potential in further destination brand development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:185640
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 17:55:23