Companies, more precisely organizations, use different techniques, methods and tools to maintain themselves in an increasingly turbulent world, and it is internal marketing and organizational culture that define their success. Employee satisfaction, defining and monitoring the vision, mission and goals of the organization are important items that are reflected more and more clearly every day in the results of a particular company, in terms of business success, but also the employment of quality staff. Students, as one of the more specific social groups, are often seen in the business world as a cheaper form of labor force that strives to achieve the lowest goals of an organization in order to successfully define the higher ones. The question arises, how much and in what way can students actually influence the culture and internal marketing of that same company? For the purposes of this thesis, an anonymous questionnaire was conducted on a sample of 154 respondents. The questionnaire tried to examine the opinions and attitudes of students and their own perception of their role within a company during their employment through a student contract. Also, students could express their opinion on whether they really contribute to the development of internal marketing and the organizational culture of the organization in which they are employed. The results showed that when choosing a student job, students do not study the mission, vision and goals of the organization more significantly, just as the organizational culture is not crucial for them to choose a student job. Regardless of this, the students point out that their work can significantly contribute to the development of the organizational culture and internal marketing of the organization in which they are employed.