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master's thesis
Istraživanje povjerenja javnosti u Hrvatsku vojsku
2021. urn:nbn:hr:233:319928
Ružić, Marija
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Ružić, M. (2021). Istraživanje povjerenja javnosti u Hrvatsku vojsku (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:319928

Ružić, Marija. "Istraživanje povjerenja javnosti u Hrvatsku vojsku." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:319928

Ružić, Marija. "Istraživanje povjerenja javnosti u Hrvatsku vojsku." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:319928

Ružić, M. (2021). 'Istraživanje povjerenja javnosti u Hrvatsku vojsku', Master's thesis, Edward Bernays University of Applied Sciences, accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:319928

Ružić M. Istraživanje povjerenja javnosti u Hrvatsku vojsku [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:233:319928

M. Ružić, "Istraživanje povjerenja javnosti u Hrvatsku vojsku", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:319928

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Metadata
TitleIstraživanje povjerenja javnosti u Hrvatsku vojsku
AuthorMarija Ružić
MentorDoris Peručić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Od osnutka Hrvatske vojske građani imaju veliki stupanj povjerenja u ovu, jednu od ključnih institucija hrvatske države. Hrvatska vojska u svom obraćanju javnosti nastoji ojačati pripadanje socijalnom identitetu. U prvom djelu diplomskog rada definiraju se teoretski pojmovi istraživanja tržišta i obrađuje se struktura hrvatske vojske, angažman hrvatske vojske u kriznim situacijama te mjere kojima Ministarstvo obrane Republike Hrvatske potiče povjerenje u Hrvatsku vojsku, dok se u drugom dijelu rada putem metode ispitivanja uz pomoć anketnog upitnika provodi istraživanje povjerenja građana Republike Hrvatske u Oružane snage Republike Hrvatske u odnosu na druge institucije te se istražuje poznavanje ustroja i funkcioniranja Oružanih snaga Republike Hrvatske. Istraživanje je provedeno u razdoblju od 10. lipnja do 25. lipnja 2020. godine na namjernom uzorku od 884 građana Republike Hrvatske u dobi od 15 do 90 godina. Dobiveni rezultati pokazuju da su građani Republike Hrvatske upoznati s ustrojem i informirani o funkcioniranju Oružanih snaga Republike Hrvatske te da Hrvatska vojska uživa najveće povjerenje građana u institucije.
Abstract (english)
Since the founding of the Croatian Army, citizens have had a high degree of trust in this, one of the key institutions of the State of Croatia. In its address to the public, the Croatian Army endeavours to strengthen its affiliation with social identity. The first part of the thesis defines the theoretical concepts of market research and the structure of the Croatian Army is being processed, as well as the involvement of the Croatian Army in crisis situations and measures by which the Ministry of Defence encourages confidence in the Croatian Army, while the second part conducts a survey of the confidence of the citizens of the Republic of Croatia in the Croatian Armed Forces in relation to other institutions and investigates the knowledge of the structure and functioning of the Croatian Armed Forces. The survey was conducted in the period from June 10 to June 25, 2020 on a deliberate sample of 884 citizens of the Republic of Croatia aged 15 to 90 years. The obtained results show that the citizens of the Republic of Croatia are familiar with the structure and informed about the functioning of the Croatian Armed Forces and that the Croatian Army enjoys the greatest trust of citizens in institutions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:319928
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 13:50:30