prikaz prve stranice dokumenta Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja
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master's thesis
Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja
2019. urn:nbn:hr:233:910387
Glavaš, Iva
Edward Bernays University of Applied Sciences
Department of Communications and Media

Cite this document

Glavaš, I. (2019). Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:910387

Glavaš, Iva. "Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:910387

Glavaš, Iva. "Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:910387

Glavaš, I. (2019). 'Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja', Master's thesis, Edward Bernays University of Applied Sciences, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:910387

Glavaš I. Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:233:910387

I. Glavaš, "Komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:910387

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Metadata
TitleKomparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja
AuthorIva Glavaš
MentorLana Ciboci (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Communications and Media)
Zagreb
Defense date and country2019-12-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Mediji su sastavni dio svakodnevice današnjega čovjeka. Nekada su novine bile jedini izvor informacija, a danas se nadmeću s radijom, televizijom i internetom. Starije generacije koje nisu odrasle uz internet imaju naviku čitanja dnevnih novina. No, pitanje je što je s navikama čitanja novina mlađih generacija. O njihovim navikama ovisi budućnost dnevnih novina te je iz tog razloga tema ovoga diplomskog rada komparativna analiza navika čitanja dnevnih novina među studentima novinarstva i studentima drugih studijskih usmjerenja. Rezultati istraživanja pokazali su da studenti imaju naviku čitanja dnevnih novina, iako je početna hipoteza bila da studenti nemaju ustaljenu naviku čitanja dnevnih novina. Studenti novinarstva češće čitaju dnevne novine od studenata drugih studijskih usmjerenja, a studenti društvenih usmjerenja češće čitaju novine od studenata tehničkih studija. Rijetko koji student kupuje dnevne novine, najčešće ih čitaju u kafiću ili kada ih kupi netko od njihovih ukućana, a preferiraju čitanje dnevnih novina u elektroničkom obliku naspram novina u tiskanom obliku. Ohrabrujuće je što su rezultati istraživanja pokazali kako studenti vide budućnost tiskanih novina te smatraju da će opstati i dalje unatoč novim medijima.
Abstract (english)
The media are substantial part of a daily life in today's society. Newspapers were once the only source of information, whereas today they are competing with the radio, television and the Internet. Older generations that didn't grow up with the Internet have a habit of reading daily newspapers. However, the reading habits of younger generations are put into question. The future of daily newspapers depends on their habits and for that very reason, the subject of this thesis is a comparative analysis of the habits of daily newspaper reading among journalism students and students in other study fields. The research findings showed that the students generally have a habit of reading daily newspapers, despite the fact that the initial hypothesis was that students do not have such habit. Journalism students read daily newspapers more often than the students in other fields do, whereas the students who study social sciences read newspaper more often than the students who study technical sciences. Seldom do students buy a daily newspaper – they usually read it in a coffee shop or when bought by someone in their household, and they prefer reading daily newspapers in digital forms to printed newspapers. It is encouraging that the results of the research have shown that students believe in the future of printed newspapers and that the newspapers will continue surviving despite the new media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:910387
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-28 19:36:02