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master's thesis
Odnosi s javnošću u sportu
Analiza sportske komunikacije na primjeru ATP
2021. urn:nbn:hr:233:968986
Čolak, Filip
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Čolak, F. (2021). Odnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:968986

Čolak, Filip. "Odnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:968986

Čolak, Filip. "Odnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:968986

Čolak, F. (2021). 'Odnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP', Master's thesis, Edward Bernays University of Applied Sciences, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:968986

Čolak F. Odnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:233:968986

F. Čolak, "Odnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:968986

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Metadata
TitleOdnosi s javnošću u sportu : Analiza sportske komunikacije na primjeru ATP
AuthorFilip Čolak
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2021-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U današnjem vremenu sportski odnosi s javnošću su jedna od najprisutnijih profesija. Sportski odnosi s javnošću podrazumijevaju odluke i procese pomoću kojih sportske organizacije nastoje uspostaviti kvalitetan i povjerljiv odnos sa svojom ciljanom publikom, a uz navedene radnje sportske organizacije pokušavaju stvoriti pozitivan ugled i sliku u javnosti. Za vrijeme uspostavljanja takvog kvalitetnog odnosa sa ciljanom publikom, sportske organizacije koriste mnoge komunikacijske alate od kojih su društvene mreže uvelike podigle kvalitetu komunikacije na još veću razinu. Studijom slučaja – analizom online sportske komunikacije na primjeru ATP-a prikazat će se profil ATP-a (Associaton of Tennis Professionals) kao krovne organizacije teniskog sporta. Također, u ovome radu će se identificirati glavni komunikacijski instrumenti kojima ATP uspostavlja komunikacijski odnos sa svojom ciljanom publikom, utvrditi će se u kojoj mjeri se razlikuju sadržaji objavljeni na ATP web stranici od onih na Facebooku te koja je razlika video materijala na YouTube i Instagram mreži.
Abstract (english)
Sports public relations are currently one of the most present professions. Sports public relations are considered to be desicions and processes with whom sports organisations are trying to establish relationship of quality with their targeted audience that is also based on trust, and during those actions sports organisations try to create positive reputations and perception in the eye of the public. During the creating process of quality relationship with their targeted audiences, sports organisations use various communication tools amongst which social networks have raised the quality of communication to the greater heights. The case study - analysis of online sports communication of the ATP organisation will include the profile of ATP (Association of Tennis Professionals) as a main organisation of tennis sport. It will also include identification of the main communication instruments which are being used by ATP to create a communication relationship with their targeted audiences, determining the difference between the content that is being published on the web site of ATP and the content that is being published on Facebook as well as the difference between published video material on YouTube channel and Instagram network of ATP.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:968986
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-28 19:04:06