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master's thesis
Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj
2020. urn:nbn:hr:233:541307
Pauletta, Dan
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Pauletta, D. (2020). Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:541307

Pauletta, Dan. "Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:541307

Pauletta, Dan. "Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:541307

Pauletta, D. (2020). 'Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj', Master's thesis, Edward Bernays University of Applied Sciences, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:541307

Pauletta D. Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:233:541307

D. Pauletta, "Dosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:541307

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Metadata
TitleDosadašnja nastojanja razvoja publike kulturnih programa u Republici Hrvatskoj
AuthorDan Pauletta
MentorRomana Lekić (mentor)
MentorKrešimir Dabo (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Rad se bavi razvojem publike u kulturi, procesom koji je jedan od prioriteta održivosti kulturne politike u čitavoj Europi te obuhvaća teorijsku podlogu za ovo relativno novo područje kulturnog menadžmenta kao i praktične primjere programa razvoja publike u Hrvatskoj. Istraživački se dio sastoji od tri metode; istraživačkog upitnika, strukturiranog intervjua i studije slučaja kojima se nastoji potvrditi hipoteza rada kako su kulturne manifestacije, koje su razvile vlastitu strategiju razvoja publike, uspješnije u privlačenju posjetitelja i poticanju njihove aktivne participacije. U posljednjih se nekoliko godina sve više kulturnih institucija i organizacija u Hrvatskoj i Europi bavi temom razvoja publike nastojeći korisnika kulturnog sadržaja pretvoriti u sudionika. Razvoj publike se kao prioritet našao u mnogim kulturnim strategijama poput Strateškog plana Ministarstva kulture RH (2019. - 2021.), Programa Kreativna Europa (2014. - 2020.), Istarske kulturne strategije (2014. - 2020.) i dr.
Abstract (english)
The main subject of this study is audience development in the cultural areas, a process that has been recognized as a priority in terms of sustainability of cultural policies throughout Europe. The body of work present in this study encompasses a theoretical framework for this emerging field in the study of cultural management and examples of implementation and adoption in practice of audience development in Croatia. The research section consists of three research approaches: research survey, structured interview and case study. These approaches are used to test the hypothesis of this work: cultural manifestations that have developed their own audience development strategies are more successful in attracting visitors and engaging them in interactive participation. In the last couple of years more and more cultural institutions and organizations throughout Croatia and Europe have focused on the subject of audience development with the aim of transforming visitors into active participants. Audience development has been a priority in some of the recent cultural development strategies such as: Strategic plan of the Ministry of Culture and Media of the Republic of Croatia (2019 - 2021), Creative Europe programme (2014 - 2020), Cultural strategy of Istria County (2014 - 2020).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:541307
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-28 17:52:36