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undergraduate thesis
Organizacija i upravljanje događajima
2020. urn:nbn:hr:233:397000
Arbanas, Nino
Edward Bernays University of Applied Sciences
Department of Public Relations

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Arbanas, N. (2020). Organizacija i upravljanje događajima (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:397000

Arbanas, Nino. "Organizacija i upravljanje događajima." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:397000

Arbanas, Nino. "Organizacija i upravljanje događajima." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:397000

Arbanas, N. (2020). 'Organizacija i upravljanje događajima', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 11 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:397000

Arbanas N. Organizacija i upravljanje događajima [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:233:397000

N. Arbanas, "Organizacija i upravljanje događajima", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:397000

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Metadata
TitleOrganizacija i upravljanje događajima
AuthorNino Arbanas
MentorDorotea Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2020-11-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Cilj ovoga rada je pobliže upoznavanje s teorijskim i praktičnim dijelom organizacije i upravljanja događajima. To je tema koju ćemo detaljno analizirati u ovome završnom radu. Obraditi ćemo najbitnije dijelove organizacije događaja od razvoja koncepta događaja i planiranja, marketinga i promidžbe događaja, evaluacije istog te poslovnog protokola. Naglasiti ćemo važnost svakoga od njih. U radu ćemo proučiti i teme upravljanja događajima. Opisati ćemo različite vrste događaja kategorizirane po svrsi i veličini. Proći ćemo kroz teorijski dio odnosa s javnošću i promidžbe kako bi shvatili njihovu važnost kod organizacije i upravljanja događajima. Spomenuti ćemo i bitnu ulogu sponzorstava i održavanja dobrih odnosa sa sponzorima. Na kraju ćemo analizirati krizno komuniciranje.
Abstract (english)
The aim of this paper is to get acquainted with the theoretical and practical part of the organization and management of events. This is a topic that we will analyze in detail in this final paper. We will cover the most important parts of event organization from the development of the events concept and planning, marketing and promotion of events, evaluation of the same and business protocol. We will emphasize the importance of each of them. In this paper, we will also study the topics of event management. We will describe different types of events categorized by purpose and size. We will go through the theoretical part of public relations and promotion to understand their importance in organizing and managing events. We will also mention the important role of sponsorships and maintaining good relations with sponsors. Finally, we will analyze crisis communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:397000
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-30 20:09:40