prikaz prve stranice dokumenta Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom
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undergraduate thesis
Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom
2020. urn:nbn:hr:233:710253
Mlinarić, Marina
Edward Bernays University of Applied Sciences
Department of Management and Marketing

Cite this document

Mlinarić, M. (2020). Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:710253

Mlinarić, Marina. "Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:710253

Mlinarić, Marina. "Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:710253

Mlinarić, M. (2020). 'Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 08 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:710253

Mlinarić M. Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2024 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:233:710253

M. Mlinarić, "Studija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:710253

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Metadata
TitleStudija slučaja Extra FM-a, prvog radija u Republici Hratskoj s regionalnom glazbom
AuthorMarina Mlinarić
MentorIvan Pakozdi (mentor)
MentorAnita Šulentić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Management and Marketing)
Zagreb
Defense date and country2020-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
U 21. stoljeću dolazi do modernizacije radija kao medija te se sve više koriste razne mogućnosti digitalizacije. Samim time u fokus dolaze se komercijalne formatirane radijske postaje, što se prvenstveno odnosi na one privatne koje svoj sadržaj kreiraju prema, ovisno o rezultatima istraživanja, zahtjevima i željama svoje ciljane skupine. U radu je prikazan način poslovanja prvog radija u Republici Hrvatskoj s regionalnom glazbom – Extra FM. Prikazano je istraživanje koje je imalo za cilj utvrditi kako jedan radio s regionalnom koncesijom funkcionira u Republici Hrvatskoj, pri čemu je naglasak na njegovim vrstama oglašavanja. U istraživanju je korištena relevantna literatura i internetski sadržaj, isto tako proveden je intervju s direktorom, ujedno glavnim urednikom Extra FM-a, Antonijem-Lukom Radanovićem. Utvrđeno je da model komercijalnog formatiranog radija pozitivno prolazi na tržištu i svojim sadržajem osvaja mlađe generacije. Također je utvrđeno kako se odgovarajućim načinom oglašavanja privlači nova publika i gradi pozitivan imidž same radijske postaje.
Abstract (english)
In the 21st century, radio was modernized as a medium and various possibilities of digitization are increasingly being used.Thus, commercial formatted radio stations are created. This primarily applies to private radio stations that own a local concession and create their content according to, depending on the radio station, requirements and wishes of their target group. The paper presents the way of business of the first Croatian radio station with regional music – Extra FM.The research aimed at establishing how a regional radio works in the Republic of Croatia is presented, and the emphasis is on the types of advertising.Adequate literature and web content were used in the research, as well as an interview with the director, also the editor-in-chief of Extra FM, Antonio-Luka Radanović. It was found that the model of commercial formatted radio passes positively on the market and with its content conquers younger generations, and this, in this case, worked with regional music Extra FM. It also found that the appropriate way of advertising attracts new audiences and builds a positive image of the radio station itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:710253
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-30 18:08:49