When it comes to sports events, they are accompanied by the cities where they are held. The aim of this paper is to investigate the role and significance of these events in the development of the tourist destination in which it is held. Sport and tourism are closely connected, numerous studies show that sport is the main motive for the travel of a large number of tourists. Sport has always been a driver of energy and fans are always present and always will be. There are a large number of sports in tourism that are of great importance, such as tennis, handball, basketball (especially in the United States), then golf, swimming, American football, athletics, etc. The sport is said to be a lucrative business that is also the best promoter of tourism. That is, athletes are the best promoters of their country. An example is a promotional video shot by the Croatian National Tourist Board in 2018 under the slogan "Croatia full of life", which shows the most famous Croatian athletes who represent the parts of Croatia from which they originate. Today, sport is one of the economic drivers of cities that organize sports events and added value to the tourist offer of the destination. The Snow Queen in Zagreb has been known for 15 years and is an unavoidable station of the FIS Ski World Cup, and Sljeme gets its king and queen every year. ATP Umag celebrated Umag in the time of Goran Ivanišević. The Red Bull Air Race in Rovinj is a world-famous air race watched by millions of spectators who visited Rovinj at the time.