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undergraduate thesis
Kreativnost u oglašavanju
2021. urn:nbn:hr:233:774069
Kramarić, Filip
Edward Bernays University of Applied Sciences
Department of Management and Marketing

Cite this document

Kramarić, F. (2021). Kreativnost u oglašavanju (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:774069

Kramarić, Filip. "Kreativnost u oglašavanju." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:774069

Kramarić, Filip. "Kreativnost u oglašavanju." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:774069

Kramarić, F. (2021). 'Kreativnost u oglašavanju', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:774069

Kramarić F. Kreativnost u oglašavanju [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:233:774069

F. Kramarić, "Kreativnost u oglašavanju", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:774069

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Metadata
TitleKreativnost u oglašavanju
AuthorFilip Kramarić
MentorIvan Pakozdi (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Management and Marketing)
Zagreb
Defense date and country2021-06-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Na današnjem poslovnom tržištu događaju se svakodnevno razne promjene. Uz mnoštvo dostupnih informacija, ponekad je teško vrednovati te informacije i snaći se na ovako dinamičnom tržištu. U tom segmentu, ključan je razvoj kreativnosti. Na tržištu, ključnu ulogu danas ima marketing koji je postao okosnicom poslovanja. Važno područje marketinga je oglašavanje. Oglašavanje je proces kojem se sve više pridaje pažnje. Predmet istraživanja ovog rada odnosi se na analizu kreativnosti u oglašavanju. Cilj je ovog rada definirati osnovne značajke kreativnosti i oglašavanja. Svrha je ovog rada predstaviti primjere dobre prakse kreativnosti u oglašavanju.
Abstract (english)
Changes happen in the business market on a daily basis. With a wealth of information available, it is sometimes difficult to evaluate information and navigate the market. In this segment, the development of creativity is crucial. In the market, marketing, which has become the backbone of business, plays a key role today. An important area of marketing is advertising. Advertising is a process that is receiving increasing attention. The subject of research in this paper relates to the analysis of creativity in advertising. The aim of this paper is to define the basic features of creativity and advertising. The purpose of this paper is to present examples of good practice creativity in advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:774069
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-11 04:15:32