A communication strategy is designed to help an organization communicate effectively and meet fundamental organizational goals. The introductory part of the communication strategy should be a brief description of what the organization does, what its main functions are and where it operates. The communication strengths of the same organization should also be considered - what has been successful and what has not worked well in recent years. Any communication strategy should closely reflect the overall organizational plan. It is important that communication goals are seen as contributing to the achievement of the overall goals of organizations. In this way, they will not be recognized as an “add-on”, but as something fundamental as operational or policy objectives to achieve the overall mission of the organization. The subject and goal of this paper defines communication, communication plan and communication management. Furthermore, the paper will present the communication plan of the new adrenaline park "Magic World Adventure". As part of the presentation of the communication plan of the said adrenaline park, the paper will describe general information about the camp, its location, offers and prices, but also the goals of the camp. Furthermore, the principles of information and communication and a successful communication plan will be presented. Also, the paper will present the target groups for which this adrenaline camp is intended for promotion and the plan of activities in the campaign.