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undergraduate thesis
Turizam sa visokom dodanom vrijednosti
2020. urn:nbn:hr:233:087294
Crnković, Ana
Edward Bernays University of Applied Sciences
Department of Tourism

Cite this document

Crnković, A. (2020). Turizam sa visokom dodanom vrijednosti (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:087294

Crnković, Ana. "Turizam sa visokom dodanom vrijednosti." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:087294

Crnković, Ana. "Turizam sa visokom dodanom vrijednosti." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:233:087294

Crnković, A. (2020). 'Turizam sa visokom dodanom vrijednosti', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:087294

Crnković A. Turizam sa visokom dodanom vrijednosti [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2020 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:233:087294

A. Crnković, "Turizam sa visokom dodanom vrijednosti", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:087294

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Metadata
TitleTurizam sa visokom dodanom vrijednosti
AuthorAna Crnković
MentorRomana Lekić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Tourism)
Zagreb
Defense date and country2020-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
S ukupnog 10 posto društvenog proizvoda, turizam je jedan od najznačajnijih i najbrže rastućih segmenata globalnog gospodarstva. Izuzetnu ekonomsku važnost turizma za Hrvatsku potkrepljuje činjenica da ostvaruje 19,5 posto udjela prihoda u hrvatskom BDP u, pa tako i u razdoblju trajanja turistiturističke sezone, sektor tu rizma zapo zapošljava najve najveći dio radno sposobnog stanovni stanovništva. Kako bi se zadovoljile sve zahtjevnije potrebe turističke potražnje i bolje pozicioniranje u odnosu na konkurenciju, a sukladno raspoloživim prirodnim i antropogenim resursima, posljednjih neko liko godina dolazi do t ransformacije turističkih proizvoda u doživljaj s višom dodanom vrijednosti. Prilikom kreiranja turističkog doživljaja, za koji je poželjno da uključuje elemente koji će ga na ključan način razlikovati od ponude konkurencije, to jest dati mu dodanu vrijednost i time osigurati interes od strane ciljane skupine, od velikog su značaja inovativnost te suradnja svih dionika tog procesa. Pri tome treba imati na umu da dodana vrijednost nije trajna vrijednost, već ju je potrebno stalno unapr eđivati jer se konkurencija i tržište neprekidno mijenjaju, djeluju i prilagođavaju, a proizvod koji je imao dodanu vrijednost danas, ubrzo će postati uobičajen. Poseban naglasak treba staviti i na održivi razvoj ruralnih područja Hrvatske. Te prostore na jjčeešće obiljeobilježava vrlo bogata prirodna, kulturna i tradicijska ba baština, a gdje pojedini selektivni oblici turizma mogu odigrati značajnu ulogu te u pozitivnom smislu utjecati na depopulaciju i napu napuštanje tradicionalnih djelatnosti, kao i na prenapuče ne turističke destinacije kojima je održivost prijeko potrebna kako bi se spriječila devastacija prirodnih i kulturnih resursa.
Abstract (english)
With a total of 10% of GDP, tourism is one of the most significant and fastest growing segments of the global economy. The exceptional importance of tourism on Croatian economic is supported by the fact that it generates a 19.5% share of re venues in national GDP, and during the tourist season, the tourism sector employs the largest part of the working age population. In order to meet the increasingly demanding expectations of tourist demand, and for a purpose of a better positioning in the t ourist market in accordance with the available natural and anthropogenic resources, in the last few years there has been a transformation of tourist products into an experience with higher added value. When creating a tourist experience, which should inclu de an element that will distinguish it from the competition and give it added value and ensure interest from the target group, innovation and cooperation of all stakeholders are of great importance. It should be taken into account that added value is not p ermanent value, it requires to be constantly improved as competition and the market are changing day by day, and the product which had added value today, soon will end up common. Special emphasis should be placed on the sustainable development of rural a reas of Croatia, whose areas are most often markedwith a very rich geographical, natural, cultural and traditional heritage and where certain selective forms of tourism can play a significant role and a positive affect to depopulation and loss of traditio nal activities as well as to overcrowded tourist destinations that desperately need sustainability to prevent the devastation of natural and cultural resources.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:087294
Study programmeTitle: Tourism Destination Management and Marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2024-10-11 02:56:39