Journalism and public relations are professions that have many points in common and often in practice closely cooperate, although their relationship is often defined as a cat-and-mouse relationship. The relationship between the two professions, although undeniably interdependent and necessarily focused on cooperation, was complicated and difficult from the very beginning. However, times and environments change, so it is to be expected that the relationship between these natural friends (or foes) also changes. Due to new challenges, there is an increasingly common opinion that the profession, journalists and public relations practitioners, cannot do without each other, although their occupations and goals are different. Both journalists and public relations practitioners can ultimately benefit from each other, but in everyday cooperation, because of different work goals, problems, misunderstandings and, in some cases, conflicts can arise. Considering that public relations practitioners need journalists in their work and that journalists need public relations practitioners in their work, understanding the needs of a particular profession is imperative for achieving quality and productive cooperation. This graduate thesis considers the author's practical experience in journalism and through the prism of practicing journalists observes the activity of public relations and the role of public relations practitioners that they play in the process of selecting and creating news.