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master's thesis
Influenceri na društvenim mrežama
Studija slučaja na primjeru Garya Vaynerchucka
2019. urn:nbn:hr:233:774835
Tomaš, Leonora
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Tomaš, L. (2019). Influenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:774835

Tomaš, Leonora. "Influenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:774835

Tomaš, Leonora. "Influenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka." Master's thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:774835

Tomaš, L. (2019). 'Influenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka', Master's thesis, Edward Bernays University of Applied Sciences, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:233:774835

Tomaš L. Influenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:233:774835

L. Tomaš, "Influenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:774835

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Metadata
TitleInfluenceri na društvenim mrežama : Studija slučaja na primjeru Garya Vaynerchucka
AuthorLeonora Tomaš
MentorMaja Samardžić Gašpar (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2019-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Društvene mreže početkom 21. stoljeća su tradicionalne medije poput televizije, novina i radija bacile u drugi plan. Sve više i više korisnika svakodnevno se priključuju različitim društvenim mrežama. Promocija i marketing sele fokus na digitalne medije koji su cjenovno prihvatljiviji. Obzirom na navedeno, javlja se skupina ljudi koja gradeći vlastiti brend na društvenim mrežama postaje značajna prilikom oglašavanja proizvoda i usluga različitih kompanija – influenceri. Na primjeru jednog od prvih i najuspješnijih influencera, Garya Vaynerchurka, razmotrit ćemo sve aspekte koji su vodili do njegovog velikog uspjeha.
Abstract (english)
At the beginning of 21st century traditional media such as television, newspapers and radio were completely thrown in the second plan by social media. More and more people are daily connected to different social networks. Promotion and marketing selects focus on digital media that are more affordable. Group of people who build their own brand on social networks is becoming increasingly important to different companies that want to advertise products and services – the influencers. This paper will present the aspects that led to great success of one of the first and most successful influencer, Gary Vaynerchuka.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:774835
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 23:01:55